VP of Marketing

Position

VP of Marketing – Medicare / Health Insurance

Location

Remote – United States

Compensation

Salary – Starting at $250K + Bonus

VP of Marketing – Medicare / Health Insurance

About the Role

MPA (formerly MyPlanAdvocate) is a fast-growing Medicare distribution platform serving licensed professionals, agencies, and beneficiaries nationwide. Now expanding into Life and ancillary products, with AI-driven lead scoring and real-time performance routing built in-house. The VP of Marketing owns MPA's end-to-end paid acquisition strategy and is directly accountable for the Acquire business's gross margin performance and a P&L-owning leadership role at the center of how MPA connects consumers with the right licensed professional at the right time.

Key Responsibilities

Acquisition Strategy and Channel Ownership

• Own the end-to-end strategy for all paid acquisition channels, including Paid Search, Social, Native, and Affiliate media.
• Translate company-level targets into clear channel-level goals and execution plans tied to gross margin, efficiency, volume, and quality.
• Define the role each channel plays within the portfolio and dynamically reallocate spend based on performance, demand signals, and forecast changes.
• Build and maintain a structured testing roadmap across bidding, targeting, creative, landing pages, and conversion flows.

Financial Management and Gross Margin Accountability

• Own the Acquire business P&L performance and be directly accountable for delivering the 2026 gross margin target of $5.5 million.
• Establish disciplined forecasting, pacing, and budget management processes with daily and weekly performance monitoring.
• Identify variance drivers early and implement corrective actions to protect margin and forecast integrity.
• Partner with Finance and executive leadership to align on forecasts, explain performance outcomes, and maintain tight accountability to plan.

Media