VP of Growth Marketing

VP of Growth Marketing

Location: New York, or Remote

The Opportunity

Varonis is one of the most respected names in data and AI security, trusted by thousands of organizations worldwide to safely connect agents to their data.

We are hiring a VP of Growth Marketing to own the engine that turns Varonis's category leadership into pipeline, revenue, and market share. Reporting to the CMO, this leader oversees demand generation, content, social, and marketing operations.

This role is for someone who challenges traditional B2B marketing ideology and has an online footprint that proves it. The ideal candidate combines strategic leadership with hands-on execution and a bias towards action.

What You'll Do

• Own worldwide pipeline generation across all online channels, with clear pipeline and revenue targets.
• Build distribution strategies beyond just hitting publish, for product launches, acquisitions, and other big marketable moments.
• Oversee our SEO/AEO strategies that bring in high-intent organic traffic and ensure that Varonis is accurately represented in Google's AI mode, ChatGPT, Perplexity, Claude, and whatever comes next.
• Spot cultural moments, trends, and memes that our brand can authentically be part of. Move fast to capitalize on them.
• Reverse engineer successful strategies from companies like Ramp, Rippling, Wiz, and Clay and adapt them to Varonis.
• Design and run creative experiments that make people talk about and remember Varonis.
• Work with the brand and creative team to create "stunts" and attention-grabbing moments that put us in the conversation.
• Run marketing ops with clean data, tight lead handoffs, and attribution the executive team trusts.
• Write compelling copy for every touchpoint: ads, emails, landing pages, in-product messaging.
• Partner with creators, influencers, or publications to amplify reach.
• Launch and optimize paid campaigns across LinkedIn, Google, Reddit, etc. and hit CAC/ROAS goals.
• Run c