Vice President of Marketing

ABOUT US Smarter medicine starts here.

PatientIQ is the leading outcomes intelligence platform for healthcare — purpose-built to help health systems, specialty practices, medical device companies, and medical societies collect, analyze, and act on patient-reported outcomes data at scale. Our platform — ClinicalPRO, ResearchPRO, and DataPRO — powers clinical research, post-market surveillance, registry management, and value-based care programs across 850+ healthcare organizations and some of the largest medical device manufacturers in the world.

We are on a clear and funded growth trajectory across three commercial segments: Provider, MedTech & RWE, and Marketplace & Strategic Partners. Marketing is the demand engine that accelerates all three.

ABOUT THE ROLE PatientIQ is searching for its next VP of Marketing — a pipeline-obsessed, commercially-minded leader who will build and operate a high-velocity go-to-market engine responsible for driving the demand generation, pipeline development, and marketing infrastructure required to support 30%+ year-over-year growth. This is a full-stack marketing leadership role: the VP owns the GTM engine across all three business segments, sets and reports marketing KPIs to commercial and executive leadership, and is directly accountable for sourced pipeline — not just awareness.

This is not a brand stewardship role. The VP of Marketing is a commercial executive who steps into an active marketing team — including a website and content lead, a demand generation lead, and an event and conference strategy lead — and takes over from a fractional VP holding the seat during transition. The expectation is immediate impact on pipeline and full ownership of all marketing performance metrics from day one.

ROLE RESPONSIBILITIESDEMAND GENERATION & PIPELINE

Drive qualified pipeline across three buyer segments.

* Drive consistent growth in MQLs, SQLs, and converted pipeline across Provider, MedTec