Vice President, Data Driven Marketing

### Job Description:

Note: Fidelity will not provide immigration sponsorship for this position.

The Role

As a Vice President, Data-Driven Marketing, you will lead a high-performing team focused on advancing marketing effectiveness through analytics, audience intelligence, experimentation, and optimization. This leadership role will partner closely with digital marketing, channel management, product marketing, segment marketing, thought leadership teams, business analytics, and key business stakeholders to deliver actionable insights that drive engagement, lead generation, and business growth.

The Vice President will oversee marketing performance measurement, reporting, advanced audience targeting, lead nurturing strategies, and test-and-learn programs. This individual will combine deep expertise in digital marketing and analytics with the ability to influence cross-functional teams across marketing, sales, technology, architecture, and data organizations.

This is an opportunity for a leader who is passionate about leveraging data to optimize customer experience, improve marketing outcomes, and enable smarter investment decisions across the organization.

• Lead marketing analytics, performance metric frameworks, executive scorecards, and target forecasting.
• Provide standard monthly / quarterly executive reporting, strategic insights, and recommendations to senior leadership.
• Provide marketing teams with practical insights on content, digital channel, or audience targeting improvements
• Lead the build and evolution of marketing performance dashboards for self-service analytics on demand
• Drive test-and-learn experimentation methodologies including A/B testing and optimization programs.
• Leverage predictive analytics, propensity modeling, and look-alike modeling to improve audience targeting.
• Partner with the advanced analytics team in the development of target audience attribute profiles.
• Develop product and soluti