US Audience Growth Consultant

350.org is seeking a senior consultant on Audience Growth on Social Media to deliver content production targeting US audiences within our global social media channels, with a focus on measurable audience growth across our shared global platforms. This is a temporary, results-oriented assignment.

The consultant is a senior professional with demonstrated expertise across the full social media lifecycle: strategic planning, performance evaluation, and content production – as well as hands-on experience setting up and optimizing awareness and growth advertising campaigns.

The Global Communications Director is the contract manager and is responsible for approving deliverables and authorizing invoices. The Consultant will participate in agreed fortnightly progress reviews.

• Commitment: The assignment is estimated at approximately 100 full-time consultant days during the period of 6 months, invoiced monthly against deliverable progress.
• Location: Remote within the United States, preferably in EST timezone.
• Hourly rate: $49.15

Scope of Work

Deliverables

• An audience growth plan and its execution for 350.org's global social media channels (Instagram and Facebook) among US-based audiences, aligned with the KPI targets outlined below.
• A dedicated growth project for the 350 Action US Instagram account, aimed at reaching the 10,000-follower target outlined below.
• At least one message-testing project focused on energy affordability, connected to and informing the *Great Power Shift* campaign.
• A final set of recommendations, delivered by the end of the contract, covering: priority audience segments, key messages to prioritize going forward, and practices to continue, based on data and insights gathered throughout the assignment.

Key Performance Indicators

* Growth of 20% in the US-based following of 350.org's global Instagram and Facebook pages, especially within the age segment of 25 -