Strategic Partner Marketing Manager

About The Channel Company

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel. *The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.*About the role

The Virtual Partner Marketing Manager (vPMM) serves as a strategic marketing advisor to a portfolio of Global Systems Integrators (GSIs) and Consulting Partners. Acting as an extension of both AWS and the partner organization, the vPMMdevelops and supports the execution of joint go-to-market plans, drives marketing investment utilization, accelerates pipeline growth, and helps partners maximize the value of their AWS partnership.

This role is ideal for an experienced partner marketer who combines strategic thinking with hands-on execution and thrives in a fast-paced, highly collaborative environment. What you'll do Partner Marketing Strategy & Planning* Build and maintain Joint Marketing Plans (JMPs) aligned to AWS and partner business objectives. * Develop partner-specific go-to-market strategies that support pipeline growth, partner differentiation, and cloud adoption. * Identify growth opp