Sr. Specialist, Digital Marketing

Charlotte, NC | Hybrid

Odyssey Logistics is seeking a hands-on, data-driven Sr. Specialist, Digital Marketing to manage and optimize our digital marketing platforms, campaigns, website, and marketing automation programs.

This role is ideal for an experienced digital marketer who can independently execute campaigns, analyze performance, improve lead generation, and connect marketing activity to sales pipeline and revenue. The position also offers strong potential for future growth into a marketing manager-level role.

Role Details

• Work model and schedule: Hybrid, with in-office work Monday through Thursday and remote work on Fridays, during standard business hours and averaging approximately 40 hours per week, with occasional overtime as needed.
• Travel: Approximately 10%
• Pay: Competitive salary plus bonus
• Reports to: Sr. Director, Marketing & Communications
• Supervisory responsibilities: None; individual contributor role
• Growth potential: Opportunity for future advancement into a managerial-level role.

What You’ll Do

• Manage Odyssey’s website, digital campaigns, marketing automation platform, and emerging AI-enabled marketing tools.
• Serve as a hands-on user of Salesforce and Salesforce Marketing Cloud Account Engagement, formerly Pardot.
• Build and manage automated email campaigns, nurture programs, forms, landing pages, segmentation lists, and automation rules.
• Develop and optimize lead-scoring, lead-qualification, and lead-handoff processes.
• Track prospects through the full lead lifecycle, including MQL, SQL, Opportunity, and Closed Won.
• Maintain accurate lead and campaign data between Salesforce and Account Engagement/Pardot.
• Manage SEO, SEM, paid search, website content, landing pages, forms, and conversion optimization.
• Use Google Analytics, preferably GA4, Salesforce, and Account Engagement/Pardot to measure performance.
• Build reports and dashboards that connect marketing activity to leads, pipe