Sr. Product Marketing Manager

About the Company Our client is a fast-growing Series B cybersecurity company building a modern access security platform for human, machine, and AI identities. Their technology helps organizations eliminate standing access, automate just-in-time permissions, and secure cloud environments without slowing down developers.

They’re at a key inflection point and investing heavily in building a best-in-class go-to-market engine.

### Role Overview

This is not a traditional product marketing role.

As a Product Marketing & GTM Lead, you will sit at the intersection of product marketing, demand generation, content, and GTM strategy. You’ll own positioning, messaging, launches, sales enablement, and thought leadership while actively shaping how that narrative turns into pipeline across the funnel.

This is a hands-on, high-impact IC role with deep exposure to Product, Sales, Growth, and Executive Leadership.

### Key Responsibilities

* Own product positioning, messaging, and persona-based narratives across the full funnel * Translate complex security concepts into clear, differentiated buyer messaging * Turn messaging into GTM themes and guide top-to-bottom funnel programs * Create full-funnel content including blogs, ebooks, briefs, web copy, and sales collateral * Lead product launches including messaging, assets, demos, and activation * Build sales enablement assets such as decks, one-pagers, battlecards, and talk tracks * Partner closely with Sales, SDRs, Product, and Growth to improve deal velocity * Maintain competitive intelligence, win themes, and objection handling Shape thought leadership and category narrative for customers, analysts, and the market *

### Non-Negotiables

• 6–8+ years of experience in product marketing, content marketing, or security GTM roles
• Background in cybersecurity or cloud-native platforms (IAM, PAM, CIEM, CSPM, DevOps tools)
• Strong technical aptitude with the ability to