Senior Product Marketing Specialist - HiChew Brand [Hybrid]

GENERAL JOB SUMMARY

This position is responsible for working alongside the Sr. Product Marketing Manager to oversee product launches and develop effective short and long-term product marketing strategies to achieve revenue growth goals for our brand Hi-Chew.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Own the development and execution of product marketing plans for assigned brands/SKUs, aligned with the company’s business objectives.
• Contribute to and help shape the long-term product portfolio strategy, building recommendations from syndicated market data (e.g., Circana/Nielsen), category trends, and consumer insights.
• Lead ongoing competitive analysis to identify white-space opportunities, and present actionable recommendations to leadership on how to capitalize on them.
• Partner with cross-functional teams (Sales, R&D, Operations, Supply Chain) and manage vendors and agencies to drive product development, packaging, promotional programs, and selling tools from concept through launch.
• Develop and deliver product training for field sales, brokers, and other audiences, building data-driven selling stories that strengthen positioning and proactively address retailer and buyer objections.
• Plan and lead qualitative and quantitative consumer research, from study design and vendor management through analysis, and translate findings into clear recommendations on target audience needs, pain points, and category purchasing behavior.
• Ensure all product marketing activities adhere to brand messaging guidelines and resonate with the target audience and serve as a brand steward who reviews work from internal partners and agencies.
• Act as the primary source of product information for the Brand Marketing team, proactively keeping the website, marketing collateral, and sales materials current and accurate.
• Work with Sr. Product Marketing Manager to further optimize processes to improve speed to market, as well as accuracy and quality.
• Professional appearance and demeanor, with the ability to exercise good judgment and discretion.
• Ability to be reliable, flexible, and maintain confidential information.
• Maintain high ethical standards in the workplace.
• Comply with all company policies and procedures.
• Responsible for maintaining a clean and safe working environment.
• Perform other duties as assigned by your supervisor in compliance with Federal and State Laws.

COMPETENCIES

Customer Focus, Problem Solving, Innovation, Adaptability, and Collaboration.

QUALIFICATIONS

• 3+ years’ experience in product marketing.
• Bachelor’s degree in Marketing or closely related field.
• Knowledge of product feedback loop processes and project management tools.

EXPERIENCE

• Excellent oral and written communication skills, with a proven ability to build and present clear, persuasive recommendations, presentations, and reports to senior leadership and cross-functional stakeholders.
• Strong analytical skills, with some hands-on experience turning syndicated (e.g., Circana/Nielsen) and consumer research data into actionable insights; meticulous attention to detail and organization.
• Proactive problem solver who thrives in ambiguity, manages several projects and deadlines at once, and moves work forward independently.
• Demonstrated ability to set and balance priorities across multiple brands or initiatives and make sound, data-driven decisions with limited direction.
• Advanced proficiency in Microsoft Office (especially Excel and PowerPoint); working knowledge of Adobe Illustrator and data or reporting tools.
• Proven ability to build strong working relationships and influence without authority across functions and departments, both remotely and on-site.
• Track record of taking on stretch assignments and expanding scope as the organization changes and grows.

TRAVEL REQUIREMENTS

Occasional air and car travel (local and overnight) will be required; may require traveling outside of the U.S. for business purposes.

MEASURE OF PERFORMANCE

All interaction, results, and position-related skills will be measured through oral and written performance reviews.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential job functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

Work is performed remotely and onsite in a professional office environment with quiet to moderate noise levels. This role routinely uses standard office equipment such as laptop computers and various digital devices.

This is a full-time position. Typical days and hours of work are 40 hours per week, Monday through Friday, between the hours of 8:00 a.m. to 5:00 p.m. Some flexibility in hours is allowed. Occasional evening and weekend work may be required as job duties demand.

PHYSICAL DEMANDS

The physical demands described here must be met by an employee to perform the essential functions of this job successfully.

While performing the duties of this position, the employee is required to regularly talk, hear, sit, and occasionally must stand, walk, use hands and fingers, and reach with hands and arms. Ability to occasionally lift, carry, and move products up to 15 pounds or achieve through another method, such as a dolly, cart, or assistance.

Specific vision abilities include the ability to read and analyze data in hard copy and on a computer screen, measure or identify using eyesight, and adjust vision focus.

The above job description identifies the essential job functions and skills needed by the person or persons assigned to this position. These job functions are not intended to be a complete and exhaustive list of all responsibilities, duties, and skills required. This job description in no way states or implies that these are the only duties to be performed by the employee(s) of this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions. The information contained herein may be amended at any time at the sole discretion of the Company. This document does not create an employment contract, implied or otherwise, other than an “at-will” relationship.

Pay: $72,384.00 - $84,000.00 per year

Benefits

• 401(k) 4% Match
• Dental insurance
• Health insurance
• Health savings account
• Vision insurance

Work Location: Hybrid remote in Irvine, CA 92614