Sr. Performance Marketing Manager

### SR PERFORMANCE MARKETING MANAGER

#### TRADING ACADEMY - (Remote) - United States

About Trading Academy

Trading Academy is a global leader in financial education, providing individuals with the knowledge, tools, and support to build skills and confidence in the financial markets. Through a combination of in-person instruction, online learning, and ongoing student support, Trading Academy is committed to helping students make better financial decisions in any market.

The Role

We are hiring a Senior Performance Marketing Manager to own and improve our Meta advertising program. This is a senior individual contributor role where you will manage the platform daily, test multiple campaign variables and own the outcome. There is no team to manage. We need a hands-on operator to evaluate data, develop strategies, get buy-in from leadership, and deliver results.

What You'll Do

• Leverage our Meta Conversions API (CAPI) connection to drive Scale and Cash ROI improvements in our Meta campaigns
• Build, launch, and scale Meta campaigns to deliver qualified buyers and cash ROI, not just lead volume.
• Evolve our Meta campaigns and performance based on a deep understanding of our KPIs and first-hand experience in leveraging CAPI for other businesses.
• Work with our Director of Business Optimization to align incremental, data-driven test design
• Manage long sales-cycle, event-based campaigns from top of funnel to revenue conversion.
• Adjust campaigns to consistently deliver monthly cash, buyer, and sales targets.
• Utilize off-platform analysis to diagnose and improve campaign performance.
• Mitigate lead fraud and low-quality traffic proactively.
• Collaborate closely with creative, analytics, and sales teams to close the loop between ad spend and business results.

What We Require

• 3+ years of experience with Meta Conversions API: leveraging, maintaining, and optimizing a Meta Conversions API (CAPI) connection.
• Hands