Sr. Manager, Regional Marketing (NE & SE)

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack.

This role is responsible for commercialization across two or more MABI sales regions. The Sr. Manager, Regional Marketing will be pivotal to the regional planning process through A&P planning, sponsorships/events & media strategy and through championing Brand standards and national campaigns to the regional marketing team, distributors, and field sales function.

Accountabilities

• Oversee all US region specific marketing programs, including adapting and adopting US playbook for local markets, performance reporting, and agency roster management.
• Regional Media, Retail, & Sponsorship/Event strategy
• Regional A&P Guidelines in collaboration with sales
• Regional Brand Standards

Key Metrics & Financial Targets

• Brand Growth & Health
• Volume & Sales
• Trial Rate- Cans in Hands
• GM & Distributor Influence

Own

Strategy of how the MABI National Marketing Playbook comes to life in the region

Influence

Sales A&P Regional Planning

Veto

In Market Execution

Critical Stakeholders & Relationships

• Sales Enablement Team & Finance (Brand Budgeting)
• Field Sales, Brand, Social/Digital/Content Team (Regional Planning, Experiential Playbooks & Calendars, & Strategic Platform Development)

Qualification, Education, & Experience

* Bachelor's Degree & 6-8 years of experience in Marketing in Alc/Bev or C