Sr. Manager, Paid Media

Senior Manager, Paid Media

Company

Sun Auto Network

Department

VP of Marketing Location: Remote

Employment Type

Full-Time Exempt

Salary

135k to 150k *(depending on experience with potential bonus as well)*

About Sun Auto Network

Sun Auto Network is a growing automotive services and dealership group committed to delivering exceptional customer experiences across every location in our network. As we scale our brand presence and drive customer acquisition, we're looking for a data-driven paid media leader to own and evolve our performance marketing strategy.

Position Summary

The Senior Manager, Paid Media will support the strategy, execution, and optimization of paid media programs across all digital channels for Sun Auto Network's dealership and service locations. This role is responsible for driving qualified traffic, leads, and service/sales appointments through disciplined budget management, campaign innovation, and cross-functional collaboration. The ideal candidate combines strong analytical skills with hands-on platform expertise and the leadership ability to manage a team and agency partners in a fast-paced, multi-location retail environment.

Key Responsibilities

Strategy & Planning

• Support paid media strategy across Search and Paid Social to support network-wide and location-level business goals.
• Build quarterly and annual media plans aligned to sales, service, and lead-generation targets across all Sun Auto Network locations.
• Partner with Marketing leadership to translate business objectives into channel-specific KPIs and budget allocations.

Campaign Execution & Optimization

• Oversee day-to-day management of paid campaigns across Google Ads, Meta, Microsoft Ads, and other relevant platforms through agency partners.
• Drive continuous testing (creative, audience, bidding strategy, landing pages) to improve CPL, CPA, ROAS, and other core performance metrics.
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