Sr. Manager Marketing Operations

A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation!

More about our team and company

As the Director/Senior Marketing Operations Manager, you will be a key driver of success for our Marketing team. In this role, you will lead the charge to streamline marketing processes, leverage cutting-edge technologies, and manage business-critical data strategies to fuel pipeline and revenue growth.

We're seeking a candidate with experience building, scaling, and optimizing modern marketing operations, with a deep understanding of the sophisticated tech stacks utilized by $100M+ ARR companies. This role is ideal for a strategic thinker who thrives on execution to deliver impactful outcomes — someone who has personally built and owned the systems they recommend, not just directed others to build them.

What you'll be doing

Lifecycle Management

• Own and evolve our lead/contact lifecycle framework, including stage definitions, scoring, and routing rules, in partnership with Sales Ops and Revenue leadership
• Build and maintain the infrastructure that ensures customers and prospects receive the right communications at the right time
• Ensure lifecycle stages are accurately reflected across Salesforce and Marketo, driving consistent, clean handoffs between Marketing, SDR/BDR, and Sales
• Continuously assess conversion and velocity by stage, and proactively recommend improvements to how Marketing and Sales move contacts through the funnel

Marketing Technology Management

* Oversee and optimize traditional marketing tools and platforms (Salesforce, Marketo/Bizible