Senior Director, Brand Marketing

A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation!

More about our team and company

Fleetio is writing a new chapter. We are moving from a well-loved product in a category we helped define to a brand that fleet operators, technicians, and executives recognize at first sight and trust on instinct. We put our name on a NASCAR race. We have a car on track with 23XI Racing. We are rebuilding the company narrative around where fleet operations are actually going — not where it has been.

What we need now is the person who makes it all feel like one thing.

As Senior Director of Brand, you own how Fleetio looks, sounds, and shows up — everywhere. Our visual identity. Our editorial voice. Our social presence and video work. Our earned media. The creative expression of the company story across every surface a customer, a candidate, or an analyst will ever touch. You will lead a talented in-house team and a set of agency partners, and report directly to the CMO on a marketing leadership team being rebuilt for the next stage of growth.

This is a builder’s role, not a caretaker’s. The narrative foundation is being set now. You get to define the expression of it.

Fleetio has a product customers love and a story the market has not yet fully heard. Closing that gap is the single highest-leverage thing marketing can do for this company right now. This seat is where that work lives.

What You’ll Own

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* Brand system and creative. Visual identity, creative direction, and design standards across web, campaign, product surfaces, events, and sponsor