Sr. HCP Marketing Manager, IsoPSA

Our Marketing team is growing and we currently have an immediate opening for a Sr. HCP Marketing Manager, IsoPSA

Job Overview

Reporting to the Vice President of Marketing, the Sr. HCP Marketing Manager, IsoPSA will be tasked to lead execution of commercial marketing programs and contribute to commercial strategy for clinician-directed marketing programs supporting IsoPSA®, both as a lab testing services offered by Cleveland Diagnostics’ CLIA lab and other partner laboratories. The position serves as the marketing leader for IsoPSA clinician engagement, developing tactical plans that increase awareness, adoption, and utilization among urologists, primary care physicians, advanced practice providers, and other healthcare professionals involved in prostate cancer risk assessment. The Sr. HCP Marketing Manager, IsoPSA will support execution of clinician IsoPSA marketing, including segmentation, positioning, messaging, omnichannel campaigns, sales enablement, KOL engagement, speaker programs, and commercialization initiatives. The role works cross-functionally with Sales, Medical Affairs, Regulatory, Market Access, Commercial Operations, and external partner laboratories to support execution of clinician demand generation programs that drive growth across all testing channels.

Essential Duties & Responsibilities

Commercial Strategy Support * Support development and execution of annual clinician marketing plans. * Help refine customer segmentation, positioning, and messaging based on market feedback. * Analyze customer insights and market trends and recommend opportunities for growth. * Assist in developing annual marketing plans and support budget tracking and reporting. * Monitor market dynamics, competitive activity, customer insights, and emerging trends to inform strategic decisions. * Serve as the commercial subject matter expert for clinician demand generation.

Clinical Demand Generation * Develop and execute clinician demand gener