Sr Analyst- Marketing Analytics (remote)

Posting Date

8/28/2026 *(all roles are posted internally for a minimum of 8-days)*

Job Band / Grade

SRPR.EX *(progressive role)*

Number of Openings

1

Hiring Manager

Rich Hovey

Note

Please initiate a conversation with your manager prior to applying for an internal opportunity

WHO WE ARE AND WHAT WE DO

The Consumer Marketing Analytics team provides powerful consulting along with key reporting and insightful analyses to the Hallmark Brand business. We focus on using data to understand our consumers, leveraging a vast number of sources to our advantage. We focus on complete storytelling to form an understanding of what has happened and use trends and analysis to drive future decisions. We are looking for motivated individuals who love exploring data to uncover hidden trends and developing new experiments to help meet our consumers where they are, with the right message, at the right time, and ultimately drive the business forward.

WHAT YOU’LL DO & HOW IT SHAPES OUR SUCCESS

As the Sr Analyst- Marketing Analytics, you'll turn marketing and promotional data into actionable insights that drive business decisions across Hallmark Media and Hallmark Product & Retail. You'll lead analytics efforts related to marketing performance, promotions, media measurement, and Marketing Mix Modeling (MMM), helping ensure investments are optimized for impact, efficiency, and ROI.

This role combines strategic influence with hands-on analysis. You'll partner closely with Marketing, Finance, Insights & Analytics teams, and external vendors to measure effectiveness, identify opportunities, and translate complex data into clear business recommendations.

Key responsibilities include

• Lead marketing measurement initiatives across media, promotions, and customer engagement channels
• Evaluate marketing performance using MMM, experimentation, campaign analytics, and incrementality analysis
• Design and a