Social Media Strategist

Job Description

Seeking part time/ 15 hours per week to start

Position Overview

We are seeking a creative, analytical, and results-driven Social Media Strategist to develop and execute social media strategies that build brand awareness, grow engaged audiences, and support business objectives.

The ideal candidate understands social media trends, audience behavior, content strategy, and platform algorithms. They can turn business goals into actionable content plans, analyze performance, and identify opportunities for growth across multiple social media platforms.

Key Responsibilities

Social Media Strategy + Planning

• Develop and implement social media strategies aligned with each brand's goals and target audience.
• Create monthly content calendars, including content themes, campaigns, and posting schedules.
• Identify opportunities to increase brand awareness, engagement, reach, and follower growth.
• Research industry trends, competitors, and emerging social media best practices.
• Develop strategies for Instagram, Facebook, LinkedIn, TikTok, and other relevant platforms.

Content Strategy + Creative Direction

• Create compelling content concepts, hooks, captions, and calls to action.
• Provide creative direction for Reels, short-form videos, carousels, and static posts.
• Ensure all content aligns with brand voice, messaging, and visual identity.
• Identify opportunities to repurpose and optimize existing content.

Analytics + Performance Optimization

• Monitor social media performance using platform insights and analytics tools.
• Track key performance indicators (KPIs), including reach, engagement, follower growth, retention, saves, and shares.
• Prepare monthly performance reports with actionable insights and recommendations.
• Conduct content testing, including different hooks, formats, and messaging approaches.
• Adjust content strategies based on performance data and audience behavior.

Community + Brand Growth

• Identify opportunities for audience growth through collaborations, partnerships, and community engagement.
• Monitor audience behavior and identify content that resonates with target demographics.
• Recommend strategies to increase meaningful engagement and brand loyalty.
• Stay informed about platform updates, algorithm changes, and emerging trends.

Client Communication + Collaboration

• Participate in client strategy meetings and present content recommendations.
• Communicate campaign performance, insights, and opportunities for improvement.
• Collaborate with internal creative teams to ensure content is delivered on schedule.
• Manage multiple client accounts while maintaining consistent brand messaging.

Qualifications

• 2–4+ years of experience in social media strategy, digital marketing, or content marketing.
• Strong understanding of Instagram, Facebook, LinkedIn, and TikTok.
• Experience developing content strategies for businesses and brands.
• Proficiency with Meta Business Suite, Instagram Insights, and social media scheduling and analytics tools.
• Strong copywriting skills and an understanding of effective social media hooks and storytelling.
• Ability to interpret analytics and translate data into actionable recommendations.

We are a growing business and are really excited to bring on this role. Opportunity to grow within the company.

Pay: From $28.00 per hour

Work Location: Hybrid remote in West Hollywood, CA