Social Media Specialist

Company Description

As a leading healthcare education organization, Unitek Learning’s family of schools & Workforce Solution partners helps thousands of students launch and accelerate their careers every year. As a rapidly growing and highly successful company, Unitek is also a great place to pursue a rewarding and challenging career.

Job Description

The Social Media Specialist supports the development and execution of social media programs for an assigned institution or brand. The role creates and publishes audience-focused content, maintains social media channels, engages with online communities, and analyzes performance data to support established marketing objectives. Working within brand, compliance, and platform guidelines, the Specialist exercises professional judgment in organizing work, adapting content and methods, and resolving routine to moderately complex issues. The position collaborates with marketing colleagues, campus stakeholders, students, alumni, staff, ambassadors, and external partners.

Job responsibilities

• Create, edit, gather, and repurpose platform-appropriate written, graphic, photo, and short-form video content for channels such as Facebook, Instagram, TikTok, LinkedIn, and YouTube. Use approved tools and templates while adapting content to audience and platform needs.
• Maintain assigned social media profiles and execute approved content calendars and campaigns. Schedule and publish content, complete routine quality checks, coordinate timing and dependencies, and help ensure profiles remain current, accurate, accessible, and aligned with brand standards.
• Monitor assigned channels and respond to comments, questions, and messages in accordance with established response guidelines. Encourage constructive community interaction and escalate sensitive, high-risk, student-specific, legal, compliance, or reputational matters to the appropriate resource.
• Track social media key performance indicators; prepa