Social Media Specialist

Summary

The Social Media Specialist provides support to the Department of State’s Bureau of African Affairs and reports to the Program Manager. The position is 100% on-site. Essential Duties and Responsibilities * Support the Bureau’s Social Media Coordinator in the planning, development, execution, and evaluation of social media campaigns and digital communications initiatives. * Create, edit, and publish compelling multimedia content, including written copy, graphics, photographs, videos, and other digital assets for Bureau social media platforms. * Assist in maintaining content calendars and coordinating timely publication of content across multiple social media channels. * Support Bureau offices in promoting official programs, events, policy announcements, leadership engagements, and public diplomacy initiatives. * Monitor social media platforms for audience engagement, emerging trends, and relevant developments affecting Bureau communications objectives. * Conduct research and provide recommendations on best practices, audience engagement strategies, and platform-specific content optimization. * Assist in drafting social media messaging that aligns with Department of State policies, Bureau priorities, and public diplomacy objectives. * Coordinate with Bureau stakeholders, regional offices, and U.S. Embassies throughout Africa to collect, develop, and amplify digital content. * Assist with the development and dissemination of social media toolkits, campaign materials, and digital communication resources. * Compile metrics and analytics related to social media performance and prepare reports that assess audience reach, engagement, and campaign effectiveness. * Ensure all digital content complies with Department of State policies, branding requirements, accessibility standards, and applicable public affairs guidance. * Support special projects and other communications-related activities as assigned.

Education and Qualifications

* Must be a U.S.