Social Media, Marketing, Patient Engagement Coordinator

Lulu Injects | Rancho Cucamonga, CA

Job Type

Part-Time | Hybrid (In-Person & Remote) Pay: $20–$25 per hour + bonus, based on experience Schedule: Approximately 20–30 hours per week Compensation: Hourly pay plus opportunities for performance-based bonuses

About Lulu Injects

Lulu Injects is a growing boutique medical aesthetics practice in Rancho Cucamonga, specializing in advanced injectables, facial rejuvenation, medical-grade skincare, and personalized beauty plans.

We are seeking a highly motivated, creative, organized, and results-driven Social Media, Marketing & Patient Engagement Coordinator to help expand our brand, manage marketing campaigns, engage prospective patients, and increase appointment bookings.

The ideal candidate combines creativity with strong communication, marketing, customer service, and sales skills. We are looking for someone who can not only create beautiful content but also develop effective marketing strategies that generate patient interest and contribute to business growth.

Key ResponsibilitiesSocial Media Management & Content Creation

• Create, film, edit, and publish engaging Instagram/Facebook/ Tik Tok Reels, TikToks, Stories, and other social media content.
• Capture treatment footage, patient transformations, educational videos, product highlights, and behind-the-scenes content with appropriate patient consent.
• Maintain a consistent weekly social media posting schedule.
• Research current beauty trends, trending audio, and social media marketing strategies.
• Create visually appealing promotional graphics using Canva.
• Develop and maintain a monthly social media content calendar.
• Monitor social media analytics, engagement, and audience growth.
• Maintain a consistent luxury brand aesthetic across all platforms.

Monthly Marketing Campaigns, Promotions & Newsletters

• Plan, organize, and execute monthly marketing campaigns and promotional specials.
• Collaborate directly with team to develop monthly treatment specials/product campaigns.
• Design/write a professional monthly patient newsletter.
• Create email marketing campaigns highlighting treatment specials, new services, skincare products, and educational content.
• Develop marketing materials for holidays, seasonal events, Black Friday, patient appreciation campaigns, and product launches.
• Coordinate promotional announcements across Instagram, TikTok, email, and other approved marketing channels.
• Maintain a monthly marketing calendar to ensure all promotions, newsletters, and campaigns are prepared and launched on time.
• Monitor campaign performance, patient engagement, and appointment inquiries.

Patient Engagement, Lead Management & Appointment Conversion

• Monitor and respond to Instagram DMs, Facebook messages, TikTok messages, comments, and other social media inquiries during scheduled working hours.
• Build professional relationships with prospective and existing patients.
• Respond to questions regarding approved treatment information, pricing, promotions, and appointment availability.
• Follow up with prospective patients who have expressed interest but have not scheduled.
• Assist in converting social media inquiries and marketing leads into booked appointments.
• Coordinate with the front office to schedule consultations and appointments and facilitate booking deposits.
• Maintain an organized lead-tracking system to monitor inquiries, follow-ups, and appointment conversions.
• Identify opportunities to reconnect with inactive or interested patients through approved outreach campaigns.
• Maintain a warm, professional, and patient-centered communication style.
• Escalate clinical questions and treatment recommendations to the licensed provider.

Marketing Performance & Business Growth

• Collaborate with the owner to develop monthly marketing goals and strategies.
• Track the number of new patient inquiries generated through social media and email campaigns.
• Measure appointment conversions and marketing campaign performance.
• Prepare weekly updates and monthly marketing performance reports.
• Identify opportunities to improve patient engagement, brand awareness, and appointment bookings.
• Recommend creative strategies to grow the practice and strengthen patient relationships.

Qualifications

Required Qualifications

• Experience in social media management, digital marketing, content creation, or a related field.
• Proficiency with Instagram, TikTok, Facebook, Canva, and CapCut or similar editing platforms.
• Strong photography, videography, and video editing skills.
• Excellent written and verbal communication skills.
• Ability to create professional newsletters, email campaigns, and promotional materials.
• Strong copywriting, proofreading, and organizational skills.
• Experience in customer service, sales, or lead follow-up.
• Ability to manage multiple projects and meet monthly marketing deadlines.
• Comfortable communicating with prospective patients and assisting with appointment scheduling.
• Self-motivated, dependable, detail-oriented, and able to work independently.
• Ability to maintain patient confidentiality and follow privacy and marketing policies.
• Availability to work a hybrid schedule with designated in-person days in Rancho Cucamonga.

Preferred Qualifications

• Experience in medical aesthetics, med spas, skincare, beauty, or wellness.
• Experience using Mailchimp for email marketing, newsletters, audience management, and campaign reporting.
• Familiarity with CRM systems, lead management, and appointment scheduling software.
• Experience creating monthly promotional calendars and email newsletters.
• Understanding of digital marketing analytics and patient conversion strategies.
• Experience managing paid social media advertising is a plus.
• Bilingual English/Spanish is a plus.

Schedule & Work Environment

This is a part-time hybrid position requiring approximately 20–30hours per week.

In-person hours will focus primarily on filming, content creation, team collaboration, and marketing planning. Remote hours will focus on content editing, social media engagement, lead follow-up, newsletters, promotional campaigns, and marketing administration.

The position requires flexibility, excellent time management, and the ability to work in a boutique medical aesthetics environment.

Compensation & Growth Opportunities

• $20–$25 per hour + bonus depending on qualifications and experience.
• Eligibility for performance-based bonuses under an approved incentive plan.
• Opportunity for increased hours and professional growth as the practice expands.
• Direct collaboration with the business owner on branding, marketing, and growth strategies.

How to Apply

Please submit your resume along with examples of your work, including social media content, promotional graphics, newsletters, email campaigns, or marketing campaigns.

Applicants should also provide a brief description of their experience managing Instagram DMs, Facebook messages, TikTok messages, following up with leads, and contributing to appointment bookings or sales.

We are looking for a creative, organized, ambitious individual who takes initiative, understands the importance of exceptional patient communication, and is excited to contribute to the continued growth of Lulu Injects.

Pay: $20.00 - $25.00 per hour

Application Question(s)

• Attention to detail is essential in this role. Please begin your response with the word DETAILS, then briefly explain one way you ensure your work is accurate before submitting/publishing it.
• Please rank the following tasks in the order you would complete them, from 1 (highest priority) to 4 (lowest priority).

*Respond to a prospective patient asking about pricing/booking availability* *Publish a scheduled social media post due today* *Finalize a promotional email campaign launching tomorrow* Update the lead tracking system with patient follow ups and booking status**

Work Location: Hybrid remote in Rancho Cucamonga, CA 91730