Social Media Manager

Outlandish Inc.

is a fast-growing social commerce company and TikTok Shop Partner Agency helping brands, creators, and businesses grow through TikTok Shop, livestreaming, creator partnerships, content, and e-commerce strategy.

We operate in a fast-paced, highly creative environment where social media is at the center of what we do. We’re looking for a Social Media Manager who understands internet culture, knows what makes content perform, and can help build and grow the Outlandish brand across social platforms.

About the Role

As our Social Media Manager, you will own and help execute Outlandish's day-to-day social media presence. This is a hands-on role for someone who can think strategically while also jumping in to create, film, edit, post, and analyze content.

You should have a strong understanding of TikTok and Instagram, be comfortable identifying trends and turning ideas into engaging content quickly, and understand how to balance brand storytelling with performance.

We’re looking for someone who doesn't just follow trends, you understand why content works and can use performance data, audience behavior, and creative testing to continuously improve our social presence.

Key Responsibilities

• Develop and execute Outlandish's overall social media strategy across TikTok, Instagram, YouTube Shorts, LinkedIn, and other relevant platforms.
• Own and maintain the social media content calendar, including planning, scheduling, publishing, and coordinating content.
• Create engaging short-form content from concept through execution, including filming, editing, writing captions, and publishing.
• Develop creative concepts, hooks, scripts, recurring content series, and social campaigns that align with the Outlandish brand.
• Stay highly informed on TikTok, Instagram, creator economy, e-commerce, social commerce, and internet trends.
• Identify relevant trends and quickly determine how they can be adapted authentically for the Outlandish brand.
• Capture behind-the-scenes content from our team, offices, livestream studios, creators, events, and company initiatives.
• Collaborate with internal teams to identify stories, projects, events, milestones, and educational opportunities that can become social content.
• Manage community engagement, including comments, messages, mentions, and opportunities to interact with our audience.
• Monitor social media performance and track KPIs including reach, views, engagement, follower growth, watch time, click-through rates, and other relevant metrics.
• Use performance data to identify what is and isn't working and make recommendations for future content.
• Continuously test different hooks, formats, posting strategies, creative concepts, and content styles.
• Help strengthen and maintain a consistent brand voice and visual identity across platforms.
• Monitor competitors and industry leaders to identify emerging trends, content opportunities, and best practices.
• Support social coverage for company events, creator activations, livestreams, and other special projects as needed.

What We're Looking For

• 2+ years of experience in social media management, content creation, digital marketing, or a related role.
• Strong understanding of TikTok and Instagram, including platform culture, trends, algorithms, and content best practices.
• Hands-on experience creating short-form video content for TikTok, Reels, and/or YouTube Shorts.
• Comfortable filming content using a phone or camera and editing short-form videos.
• Experience with editing tools such as CapCut, Adobe Premiere Pro, or similar platforms.
• Strong creative instincts and an understanding of hooks, storytelling, pacing, and what keeps viewers watching.
• Ability to write engaging, platform-appropriate captions and social copy.
• Experience managing a content calendar and maintaining a consistent publishing schedule.
• Comfortable reviewing analytics and translating performance data into actionable content decisions.
• Strong organizational and project-management skills.
• Ability to move quickly, manage multiple priorities, and adapt when trends or business priorities change.
• Collaborative, proactive, and comfortable working across multiple departments.
• Strong communication skills and attention to detail.

Nice to Have

• Experience working with creators, influencers, or UGC content.
• Experience growing a brand's social media presence organically.
• Familiarity with social media analytics and scheduling tools.
• Photography, videography, graphic design, or advanced video-editing experience.
• Experience working in a fast-paced agency, startup, creator, entertainment, or social-first environment.

What Success Looks Like

Success in this role means consistently creating content that strengthens the Outlandish brand, grows our audience, increases engagement, and keeps our social presence relevant within the rapidly changing world of social commerce.

You’ll be expected to bring ideas to the table, take ownership of execution, pay attention to performance, and continuously look for ways to make our content better.

Why Join Outlandish?

At Outlandish, you'll be working directly within the rapidly evolving world of TikTok Shop, creators, livestreaming, and social commerce. You'll have the opportunity to experiment with new ideas, create content around an exciting and growing industry, and play an important role in shaping how the Outlandish brand shows up online.

If you're creative, social-first, data-aware, and always thinking about the next piece of content, we'd love to hear from you!

Pay: $65,000.00 - $72,000.00 per year

Benefits

• 401(k)
• Flexible schedule
• Health insurance
• Paid time off

Work Location: Hybrid remote in Santa Monica, CA 90401