Social Media Manager & Content Creator US (m/f/d)

Hi, we're Doonails!

A fast-growing beauty startup revolutionizing the manicure world. Already established as one of the leading manicure brands in Germany and Europe, we successfully expanded into the US market six months ago. With innovative products, a vibrant community, and a strong presence both in our online shop and with leading retail partners, we bring studio-quality manicures straight to your home, easy, fast, and stylish.

And this is exactly where YOU come in.

As our Social Media & Content Manager US (m/f/d), you'll be the face and voice of Doonails on TikTok and Instagram in the US market. You build our community from the ground up, bring our nail products into cultural conversations, and turn followers into fans.

### Your Role & Impact ️

You take full ownership of Doonails' TikTok and Instagram presence in the US. You develop the content strategy, produce videos yourself as an on-camera talent, and grow our community with a mix of creative instinct and strategic thinking. Together with our German Socials team, you will exchange trends, adapt proven formats for the US audience, and ensure a cohesive global brand identity.

You're the person who makes Doonails feel native to the US market, not a European brand trying to fit in.

### Your Core Responsibilities uD83DuDC69‍uD83DuDCBBuD83DuDC68‍uD83DuDCBB

TikTok Strategy & Growth

* Build and lead Doonails' US TikTok channel end-to-end: content strategy, posting calendar, community growth, and TikTok Shop. This is your channel to own.

On-Camera Content Creation

* Produce TikTok videos independently as an on-camera talent: trends, tutorials, product demos, Get-Ready-With-Me, and behind-the-scenes content. No director, no extensive setup.

Instagram Management

* Together with our German Socials team, you will exchange successful formats, bounce creative ideas off each other, and adapt global trend