Social Media Manager & Content Creator

Digital Marketing & Social Media Manager

Law Offices of Jaime A. Cuevas, Jr., Inc.

Montebello, CA | Full-Time | In Person $25.00–$35.00 per hour, depending on experience

About the Position

The Law Offices of Jaime A. Cuevas, Jr., Inc. is seeking a creative, outgoing, and highly motivated Digital Marketing & Social Media Manager to develop and manage the firm's social media, Google Ads, search engine optimization (SEO), and overall digital presence.

We are not looking for someone to simply post generic legal graphics or advertisements.

We want someone who understands what makes people stop scrolling, knows how to create engaging short-form content, follows current social media trends, and has hands-on experience with Google Ads, SEO, Google Business Profile, website optimization, and digital analytics.

Our goal is twofold: build a recognizable and approachable local brand on social media while strengthening the firm's visibility when potential clients search for legal services on Google.

We want people in our community to get to know our attorneys and staff, learn something useful, and remember our firm when they or someone they know needs legal help.

This is a hands-on creative and digital marketing role with significant independence. The person hired will have the opportunity to pitch ideas, develop recurring content series, film attorneys and staff, manage digital advertising campaigns, improve organic search visibility, analyze performance, and help shape the firm's overall digital marketing strategy.

What You'll Do

You will take ownership of the firm's day-to-day social media and digital marketing presence, including:

• Manage the firm's presence on TikTok, Instagram, Facebook, YouTube Shorts, and other relevant social platforms
• Develop and maintain a consistent social media and digital marketing calendar
• Create, film, edit, and publish short-form videos, TikToks, Reels, Stories, photos, graphics, and other digital content
• Work directly with attorneys and staff to create engaging content
• Direct attorneys and staff on camera to produce natural, entertaining, and informative videos
• Turn legal and financial topics into simple, interesting, consumer-friendly content
• Develop recurring content series, FAQs, myth-vs.-fact videos, attorney Q&As, reactions, behind-the-scenes content, and other creative concepts
• Identify current social media trends, sounds, formats, topics, and memes that can appropriately be adapted to the firm's brand
• Write engaging hooks, captions, headlines, advertising copy, and calls-to-action
• Maintain a consistent brand voice and personality across platforms
• Manage posting schedules and day-to-day account activity
• Monitor comments, engagement, audience feedback, and social media inquiries
• Manage and optimize Google Ads campaigns, including campaign structure, keywords, match types, negative keywords, ad copy, budgets, bidding strategies, search terms, geographic targeting, and ongoing optimization
• Monitor Google Ads performance using metrics such as impressions, clicks, click-through rate, cost per click, conversions, conversion rate, cost per lead/acquisition, and other relevant KPIs
• Conduct ongoing keyword research for both paid search and organic search opportunities
• Manage and improve the firm's search engine optimization (SEO) strategy, including on-page SEO, local SEO, content SEO, and basic technical SEO
• Optimize website content, page titles, meta descriptions, headings, internal links, keywords, and other on-page SEO elements
• Identify website or technical issues that may negatively affect search visibility and implement or coordinate appropriate improvements
• Monitor organic search traffic, keyword performance, website traffic, conversions, inquiries, and lead generation
• Use platforms such as Google Analytics 4, Google Search Console, Google Ads, Google Tag Manager, and Google Keyword Planner to monitor and improve performance
• Manage and optimize the firm's Google Business Profile, including business information, posts, photos, reviews, and local search visibility
• Assist with website/CMS updates, landing pages, and SEO-focused website content
• Help maintain accurate conversion tracking so the firm can understand which marketing channels and campaigns generate inquiries and leads
• Monitor competitors and identify opportunities to improve the firm's social, paid-search, and organic-search visibility
• Assist with paid advertising campaigns across Facebook, Instagram, TikTok, and other appropriate platforms
• Analyze social media and advertising performance to identify what is working and where improvements can be made
• Track metrics including views, reach, engagement, follower growth, website traffic, conversions, inquiries, and leads
• Provide periodic reports explaining social media, Google Ads, SEO, website, and campaign performance
• Photograph and film attorneys, staff, office activities, community events, and other appropriate content
• Stay current on social media, digital advertising, SEO, and online marketing trends and proactively bring new ideas to the firm
• Help develop the firm's overall digital brand and online personality
• Proactively identify opportunities to improve the firm's digital presence rather than waiting to be told what to work on
• Occasionally travel to the firm's San Bernardino office to film, photograph, and create content with attorneys and staff at that location

Who We're Looking For

We're looking for someone who is creative, outgoing, energetic, personable, analytical, and genuinely understands both social media and digital marketing.

The ideal candidate

• Has hands-on experience personally managing Google Ads, particularly Google Search campaigns
• Understands keyword research, search intent, match types, negative keywords, bidding, budgets, ad copy, conversion tracking, and campaign optimization
• Has hands-on experience performing SEO, including keyword research, on-page SEO, local SEO, content optimization, and basic technical SEO
• Understands the difference between paid search and organic search and how both contribute to lead generation
• Is comfortable using analytics and performance data to make marketing decisions
• Understands Google Business Profile and local search optimization
• Can evaluate campaign and website performance and independently recommend improvements
• Is comfortable working within a website CMS and making or coordinating basic website and content updates
• Understands TikTok, Instagram Reels, Facebook, YouTube Shorts, and short-form social media
• Knows what makes someone stop scrolling and watch
• Can independently take an idea from concept to finished post
• Is comfortable filming, editing, and producing quality short-form video
• Is comfortable approaching, directing, and filming attorneys and staff
• Understands hooks, storytelling, pacing, captions, trends, and calls-to-action
• Regularly follows social media trends and understands current internet culture
• Can bring original ideas to the table without needing to be told what to post or work on every day
• Has strong written and verbal communication skills
• Is organized and capable of balancing ongoing social media, advertising, SEO, and website responsibilities
• Can balance creativity, humor, and personality with the professionalism expected of a law firm
• Is reliable and able to work independently while collaborating with attorneys and staff
• Speaks, reads, and writes fluently in both English and Spanish

Required Digital Marketing Experience

Hands-on experience with Google Ads and search engine optimization (SEO) is required.

Candidates should be prepared to discuss campaigns, websites, or SEO projects they have personally worked on, including their individual responsibilities, the tools they used, and measurable results where available.

Experience with platforms and tools such as Google Ads, Google Analytics 4, Google Search Console, Google Tag Manager, Google Keyword Planner, Google Business Profile, WordPress or other CMS platforms, Meta Business Suite, TikTok Ads Manager, SEMrush, Ahrefs, Screaming Frog, CapCut, Adobe Premiere Pro, and Canva is preferred.

Experience with every platform listed above is not required. However, candidates should possess sufficient hands-on Google Ads and SEO experience to independently manage and optimize the firm's search marketing efforts.

Bilingual English/Spanish ability is required.

Prior law firm experience is not required. Demonstrated digital marketing ability, creativity, reliability, initiative, and the ability to produce measurable results are more important.

Work Location & Travel

This is a full-time, in-person position primarily based at our Montebello office, Monday through Friday from 9:00 AM to 5:00 PM.

This is not a remote position. The Digital Marketing & Social Media Manager will regularly work directly with attorneys and staff in person to film content, coordinate marketing efforts, and manage the firm's digital presence.

The firm also maintains an office in San Bernardino, California. The person hired may be required to travel to the San Bernardino office from time to time during the workday for filming, photography, content creation, or other marketing needs.

Candidates must be able to reliably travel between office locations when required.

The firm will provide access to the equipment, accounts, and software necessary to perform the position.

What We'd Like to See From You

A résumé is helpful, but for this position, we also want to see what you can actually do.

Please provide links to examples of social media content you have personally created, accounts you have managed, digital advertising campaigns, websites, SEO projects, or other relevant work.

Examples may include

• TikTok videos
• Instagram Reels
• YouTube Shorts
• Social media accounts
• Video editing work
• Photography or graphics
• Google Ads campaigns
• Paid social media campaigns
• SEO projects
• Websites or landing pages
• Google Business Profile work
• Personal content-creation accounts
• Professional portfolios

When possible, please briefly explain what you personally did. This may include concept development, filming, editing, on-camera work, captions, account management, campaign setup, keyword research, SEO, advertising, conversion tracking, website optimization, strategy, analytics, or reporting.

For Google Ads or SEO work, candidates are encouraged to describe the platforms and tools they personally used and any measurable results they are able to share. Please do not disclose confidential or proprietary information belonging to a current or former employer or client.

Position Details

Job Type

Full-time Pay: $25.00–$35.00 per hour, depending on experience Expected Hours: 40 per week Schedule: Monday–Friday, 9:00 AM–5:00 PM Primary Work Location: Montebello, CA Travel: Occasional travel to San Bernardino, CA Work Setting: In person

Please do not call or email our office regarding this posting. All applications and inquiries must be submitted through Indeed only.

Pay: $25.00 - $35.00 per hour

Benefits

• Health insurance
• Retirement plan

Experience

• Google Ads: 1 year (Required)
• Search Engine Optimization: 1 year (Required)

Language

* Spanish (Required)

Work Location: In person