SOCIAL MEDIA COORDINATOR

Summary

We are seeking a creative and proactive Social Media Coordinator to support the marketing and brand visibility of our Los Angeles-based commercial property portfolio. This role focuses on creating high-impact digital content that promotes office, retail and commercial properties, engages tenants and prospects, and reinforces our position in the commercial real estate market. Key Responsibilities:* Develop and implement a consistent and strategic social media calendar, aligning content with leasing activity, property events, and branding goals. * Serve as a proactive content creator, producing compelling, on-brand visual and written content that highlights property features, tenant success stories, and market insights. * Stay current with industry trends, platform algorithms, and social media best practices to ensure content remains engaging, relevant, and competitive. * Professionally manage sensitive or negative interactions on social platforms, using sound judgment to transform challenges into positive, relationship-building opportunities. * Act as a clear and consistent communicator, ensuring internal stakeholders, leasing teams, and property managers are kept up to date on campaign progress, content schedules, and performance insights. * Monitor and manage daily social media activity across platforms (LinkedIn, Instagram, Facebook, and TikTok), ensuring timely and professional engagement. * Assist with social media advertising and boosted content in coordination with the marketing team. * Track KPIs and prepare monthly reports on performance metrics including reach, engagement, follower growth, and campaign ROI. * Collaborate with outside vendors (photographers, videographers, designers) to elevate content quality when needed.

Qualifications

* 1–2 years of experience in social media management or digital marketing; experience in commercial real estate or B2B marketing is a strong plus. * Proficiency with social platforms (LinkedIn, Instagram, Facebook, TikTok) and content planning tools (e.g., Buffer, Later, Hootsuite). * Strong written and visual communication skills with an eye for detail and brand alignment. * Ability to manage feedback, maintain professionalism, and foster a positive online brand presence. * Self-starter with excellent time management, able to work independently and meet deadlines. * Familiarity with commercial property marketing, leasing terminology, or property operations is preferred.

Bonus Skills (Preferred)

• Experience with paid social media campaigns (LinkedIn Ads, Meta Ads Manager)
• Basic graphic design (Canva, Adobe Express) or video editing (CapCut, iMovie)
• Understanding of CRE data tools (CoStar, Yardi, VTS) or CRM software

Salary Range

Depends On Experience