Gaither Music Group

Social Media and Marketing Manager

Brentwood, TN, USPosted 5 days ago

Job Description

JOB DESCRIPTION

Gaither Music, a subsidiary of Sun Label Group, is seeking a Social Media & Marketing Manager role to join our team in Nashville. Your primary role will be to develop and create social posts for Gaither working across many genres of our catalog to include southern gospel, country, gospel, americana, bluegrass, Christian contemporary, worship and more. You will interface with the larger marketing team to ensure proper optimization and engagement for our family of artists. You will be instrumental in how we build artist stories, drive meaningful fan connections and grow artist careers.

RESPONSIBILITIES

Develop and execute engaging social media strategies across platforms (e.g., Instagram, Facebook, TikTok, X, YouTube) to drive brand awareness and engagement.
Create and curate high-quality content, including graphics, photos, and videos, aligned with Gaither Music’s brand voice and objectives.
Manage day-to-day posting, scheduling, and monitoring across all social media channels.
Deliver social media advertising campaign assets, copy, and logistics to ads team.
Engage with the online Gaither fan through community on YouTube and noticing trends on Meta to respond in a timely to consumer needs that are consistent with the global Gaither brand.
Craft and maintain our weekly newsletter campaign, highlighting all brand-new releases and updates.
Track and analyze social media metrics to gauge effectiveness and adjust strategies as needed
Collaborate with cross-functional teams, including Marketing, PR, and Creative, to support and align social media campaigns.
Work closely with the marketing team to support artist marketing plans and work with the team to implement plans to support all artist releases.
Learn the Gaither catalog to strategize on best use of the many years of content within the catalog.
Stay up to date with industry trends, platform updates, and share best practices to optimize content and engagement with team.
Identify and work with artists’ and artists’ teams to maximum reach and engagement.
Collaborate on Marketing campaigns for artists including writing campaigns, executing marketing strategies, and measuring the success of a project on a daily & weekly basis
Implement Press opportunities & write copy for various campaigns
Engage with team, artists, and management on video shoots, events, and content days

REQUIREMENTS

Social media and marketing background
3 to 5 years of social media and marketing experience preferred
Self-starter with an entrepreneurial spirit
Marketing background imploring a creative marketing strategy and building strong campaigns
Build relationships with artists, managers, and various stakeholders in the music industry
Superior communication and organizational skills
Excellent technical skill set
Works well with a team and takes direction
Must be able to be in office minimum of 4 days per week (Onboarding will require 5 days a week

PREFERRED SKILLS

Knowledge of platforms: HeyOrca, Klaviyo, Adobe Creative Suite, Canva, Premiere Pro, or Photoshop a plus
Strong knowledge of social platforms and their backends including Facebook, Instagram, X, YouTube, TikTok, etc.
Knowledge of Digital Streaming platforms
Knowledge of PR strategies
Demonstrates a passion for music, especially in the gospel and Christian Music genres

Gaither Music

One of the largest Independent Christian music companies in the world and a household name for millions of fans, Gaither Music Group (part of Sun Label Group, which encompasses Gaither Music, Sun Records, Green Hill, emeraldwave by Green Hill, and Rural Rhythm), in partnership with Primary Wave Music Publishing, is known worldwide for it's award-winning and top-selling recordings, including the Gaither Gospel Series, of which 133 products have been certified gold, platinum, or multi-platinum.

These recordings, which encompass more than 200 video copyrights, showcase global music pioneers; many of the finest performers n the gospel and country genres; up-and-coming acts; and country artists including Travis Tritt, Reba McEntire, The Oak Ridge Boys, Jimmy Fortune, Joey+Rory, Alabama, Alan Jackson, The Statler Brothers, George Jones, Vince Gill, Josh Turner, The Isaacs, and others

The Gaither Music Group brand has partnered with established artists including The Estate of Whitney E. Houston, Sandi Patty, Gloria Gaynor, Steve Curtis Chapman, and a host of acclaimed talent from various fields of music. Gaither Music group has garnered sales of more than 50 million DVDs and CDs, including such PBS stalwarts as Billy Graham: God's Ambassador, the only authorized video autobiography of Reverend Billy Graham; The Gospel Music of Johnny Cash; and three Elvis Presley projects, in conjunction with the Elvis Presley Estate. Gaither Music Group developed a strategic partnership with Cracker Barrel Old Country Store® in 2008; and its alliances with Capitol Christian Music Group, Virgin Music Group, and Universal Music Group remain bedrocks for the company.

Most recently, the Gaither Music TV YouTube channel crossed the 4 billion life-to-date streaming benchmark and hosts more than 4 million subscribers.

Sun Label Group Est. 2024

*Honoring Icons, Elevating Soundscapes, Inspiring Journeys*

Sun Label Group celebrates 160 years of music across Sun Records, Gaither Music, Green Hill Music, Rural Rhythm Records, and emeraldwave by Green Hill. Under parent company Primary Wave, the dynamic and innovative music company is dedicated to celebrating the legacy of musical icons and shaping the future of music and entertainment. From catalog preservation and reimagination to curating exceptional new auditory experiences, Sun Label Group is a testament to the enduring power of music.