Care Clinic

Social Media & Digital Marketing Specialist

Fairfax, VA, USPosted today

Remote Contract Digital Marketing Social Media Virginia

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Job Description

Social Media & Digital Marketing Specialist

Location

Fairfax, VA Employment Type: 1099 Independent Contractor Compensation: $25.00 per hour Schedule: 10–20 hours per week Work Location: Hybrid

IMPORTANT – PLEASE READ BEFORE APPLYING

Applicants who have interviewed with TCC within the past 90 days are not eligible for reconsideration at this time. Please do not reapply if you have interviewed with our organization during this period.

*PLEASE DO NOT APPLY IF YOU HAVE DO NOT HAVE 2+ YEARS OF MARKETING EXPERIENCE. YOUR APPLICATION WILL NOT BE CONSIDERED.

Role Overview

TCC is seeking a creative, detail-oriented, and results-driven Social Media & Digital Marketing Specialist to strengthen our online presence, increase brand awareness, and support patient acquisition through effective digital marketing strategies.

This position focuses primarily on social media management, content creation, search engine optimization (SEO), website engagement, and digital marketing performance.

The ideal candidate combines creativity with analytical skills and understands how to develop compelling, educational content while maintaining the professionalism, sensitivity, and ethical standards expected in mental healthcare marketing.

Applicants must have at least two years of hands-on digital marketing experience, including social media management and content creation. A portfolio of previous work is required.

Key Responsibilities

Social Media Management & Content Creation

Develop and execute social media strategies across platforms such as Instagram, Facebook, LinkedIn, TikTok, Youtube, and other relevant channels.
Create engaging, informative, and visually appealing content that reflects Resova Health's brand and services.
Design graphics, short-form videos, reels, educational posts, and promotional materials.
Develop and maintain a consistent social media content calendar.
Write compelling captions, promotional copy, and educational messaging.
Monitor engagement, audience growth, reach, and content performance.
Identify relevant trends and opportunities to increase brand visibility.
Manage comments and messages professionally while maintaining appropriate patient privacy boundaries.

Digital Marketing & SEO

Optimize website content to improve search visibility for psychiatry and mental health services.
Support local SEO initiatives, including Google Business Profile optimization and online directory management.
Research relevant keywords and improve website content for search engine performance.
Monitor website traffic, engagement, and conversion metrics.
Assist with Google Ads and other paid digital advertising campaigns.
Identify opportunities to improve online patient acquisition and appointment inquiries.
Develop Marketing Strategy

Branding & Digital Communications

Maintain consistent branding, messaging, and visual identity across digital platforms.
Develop branded marketing materials, digital graphics, and promotional content.
Create patient-friendly educational content covering mental health conditions, available services, and treatment options.
Coordinate with leadership to develop campaigns supporting organizational priorities.
Support announcements, service launches, and other digital communications.
Ensure published content is accurate, professional, non-stigmatizing, and consistent with clinical and ethical guidelines.

Online Reputation Management

Monitor online reviews and the organization's digital reputation.
Manage Google Business Profile and other relevant provider or business listings.
Draft professional, privacy-conscious responses to online reviews for approval.
Identify opportunities to strengthen the organization's online credibility and visibility.

Analytics & Performance Reporting

Track social media performance, website traffic, engagement, and digital campaign results.
Monitor digital inquiries and conversion trends using approved analytics or CRM tools.
Prepare regular performance reports highlighting growth, results, and areas for improvement.
Recommend content and campaign improvements based on measurable outcomes.
Research competitor digital strategies and emerging marketing trends.

Required Qualifications

Minimum two years of hands-on digital marketing experience.
Demonstrated experience managing professional social media accounts.
Strong graphic design, content creation, and copywriting skills.
Experience producing and editing short-form video content.
Proficiency with Canva, CapCut, or comparable design and video editing software.
Knowledge of SEO principles, digital marketing strategies, and social media analytics.
Familiarity with Google Business Profile, Google Analytics, or similar platforms.
Strong written communication skills and attention to detail.
Ability to manage multiple projects and meet content deadlines independently.
Portfolio demonstrating previous social media, graphic design, or digital marketing work.

Preferred Qualifications

Experience marketing healthcare, psychiatry, mental health, or wellness services.
Familiarity with HIPAA and healthcare advertising guidelines.
Experience managing Google Ads or Meta advertising campaigns.
Experience with website content management systems.
Knowledge of email marketing and CRM platforms.
Experience with photography, video production, or basic website design.
Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or a related field.

Compensation & Schedule

$25.00 per hour
10–20 hours per week
Part-time independent contractor engagement
Fairfax, VA

Join Resova Health and help shape the future of mental healthcare through creative storytelling, innovative digital marketing, and meaningful community engagement.

Pay: $25.00 per hour