Marketing Coordinator

Full job description

Position Overview

As a Marketing Coordinator, you will support the execution of marketing campaigns, event promotions, and operational projects that help drive attendance, engagement, and exhibitor success for WPA events. This role is best suited for a highly organized, detail-oriented professional who is comfortable working in Pardot, Salesforce, project management, websites, and data platforms to keep campaigns, timelines, and audience information accurate and on track. While this position may support social media and content needs as part of broader campaign execution, it is not a social media- or content creator-focused role.

Responsibilities

1. Collaborate with internal teams, agency partners, partnering associations, and external teams to align priorities and support event marketing execution.

2. Execute marketing plans for each event, including digital marketing, email campaigns, social media, and traditional advertising.

3. Manage and update websites, landing pages, and registration portals.

4. Use Form Assembly to support form creation, updates, data collection workflows, and campaign operations.

5. Build reports and pull targeted lists within Pardot to support campaign execution, audience segmentation, performance tracking, and stakeholder updates.

6. Monitor and analyze the effectiveness of marketing campaigns, providing insights and recommendations for optimization.

7. Assist in the creation of marketing collateral, including brochures, flyers, and promotional videos.

8. Support the team in on-site event marketing and promotion as needed.

Required Skills

· Bachelor's degree in Marketing, Communications, or a related field.

· Ability to work efficiently and within an organized manner.

· Ability to maintain a strong sense of focus and confidence under tight deadlines and varying workloads.

· Ability to work both independently and collaboratively in a fast-paced environment.

· Excellent ability to multi-task, responding to changing needs and schedules.

· Strong editing and proofreading abilities.

· Excellent time management skills.

· Excellent organizational and communication abilities

· Basic HTML knowledge

· Strong proficiency in Pardot, including report building and list pulling, as well as Salesforce, Form Assembly, WordPress, Adobe Acrobat, and Microsoft Office, including Word, Excel, PowerPoint, and Outlook.

· Experience using project management tools to organize tasks, track timelines, coordinate deliverables, and support cross-functional marketing initiatives.

· Ability to review, update, and maintain accurate marketing and CRM data to support campaign execution, reporting, and audience segmentation.

Benefits

Health, dental, and vision insurance.

401(k) retirement plan with company matching.

Employer pays for continued learning.

The chance to be a part of a dynamic team that creates memorable experiences.

How to Apply

If you are an organized, detail-oriented Marketing Coordinator with event marketing experience, we encourage you to apply. Please submit your resume and a cover letter highlighting your relevant experience and interest in the role.

About Us

Founded in 1950, World Pet Association (WPA) is the pet industry’s oldest nonprofit organization. WPA connects and informs pet professionals through industry-defining trade shows SUPERZOO and GROOM’D Through WPA’s Good Works program, proceeds from these events are funneled back into key industry organizations and nonprofits with the goal of making it easier for pet industry professionals to do business. WPA’s mission is to support the business needs of pet retailers and to promote responsible growth and development of the pet industry by providing thought leadership on consumer and legislative issues; lead efforts in the public sector to inform consumers and ensure safe, healthy lifestyles for all animals; and provide business resources, education, content and services to ensure pet product retailers have the support they need to be competitive.

Pay: $50,327.15 - $60,000.00 per year

Benefits

• 401(k)
• Health insurance
• Paid time off

Experience

• CRM : 1 year (Required)
• Pardot/Salesforce : 1 year (Required)
• Email Building: 1 year (Required)
• WordPress Website Management: 1 year (Required)

Willingness to travel

* 25% (Required)

Work Location: Remote