SEO Strategist

SEO Strategist

Location

Remote (USA, Canada or South Africa)

Department

Marketing

Role Type

Full Time or Independent Contractor for people outside of the US

About the Role

Blacksmith Agency is scaling its Marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals.

We are looking for an SEO Strategist who can own the organic search strategy for a portfolio of clients and personally execute against it. This is not a role for a strategist who hands off audits and hopes the right things get fixed. You will build the roadmap, run the audits and be the one accountable when rankings or traffic move.

You will join sales calls to shape strategy, run technical and content audits directly, oversee SEO Specialists and Content Writers, and ensure every client engagement delivers measurable organic growth. This is a senior role that blends strategic ownership with hands-on SEO execution.

Key Responsibilities

*Client Strategy and Leadership*

• Lead organic search strategy for all SEO clients across multiple industries.
• Join sales calls with AEs to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for clients, covering technical SEO, on-page, content and link acquisition.
• Translate complex SEO recommendations into simple, clear explanations for executives.

*Hands-On SEO Execution*

• Conduct in-depth technical SEO audits, competitive gap analyses and keyword opportunity mapping.
• Run technical audits using tools like Screaming Frog, Ahrefs and SEMrush, and summarize findings in plain language with prioritized action steps.
• Implement on-page SEO updates directly in CMS platforms (primarily WordPress), including meta tags, headers, alt text, internal links and schema markup.
• Create SEO briefs and content outlines to guide writers on structure, keyword usage and topic coverage, then review d