SEO Specialist

Position Summary

The Search Engine Optimization (SEO) Specialist works in tandem with the Client Account Managers and Content Specialists in order to devise and execute strategic SEO services for our clients, many of which are in the automotive vertical.

Duties and Responsibilities

• Conduct keyword research in tandem with the content specialists to develop a content strategy, taking into consideration a client’s market area and target audience.
• Routinely audit clients’ websites for areas for opportunity in regards to fundamental on-site SEO elements (metadata, content gaps, linking, multimedia, etc.) and more technical SEO opportunities (e.g. improve site speed, optimize for mobile-friendliness, resolve 404-errors, implement schema markup, and general site health monitoring).
• Manage/maintain online client assets and accounts (e.g. GA4, Google Search Console, Google Business Profile, YouTube, Yext, other business listings).
• Create Google Posts for Google Business Profile listings.
• Optimize client-created YouTube videos.
• Perform link building outreach.
• Communication with third-party vendors like website platforms and customer support.
• Attend monthly client report / strategy calls and present prepared client reports consisting of traffic and keyword performance data.
• Experienced in Answer Engine Optimization (AEO), with driving brand visibility across AI-driven search platforms like Google Gemini, Claude, ChatGBT, OpenAI Search, and Perplexity.

Skills Required

• Must reside in the United States
• Living in the EST time zone of the United States preferred
• 4 year college degree. BA or BS in related field
• 1-2 years of of hands-on SEO /AEO/ Digital Marketing experience
• Agency experience preferred
• Experience with GA4, Google Search Console, Google Looker Studio, Google Business Profile, SEMRush and other third-party SEO tools.
• Ability to follow directions and conform to current workflows and processes, but also the ability to adapt to changes in processes
• Strong oral and written communication skills
• Ability to work independently and in a team setting in a fast-paced work environment
• Aptitude to learn and remain current with new industry trends and best practices
• Experience with Google Drive (Docs, Sheets, Slides) and/or Microsoft Suite (Excel, PowerPoint, Word)
• Bonus Experience: Google Tag Manager, Yext, HTML, SEMRush, WordPress

Benefits

• Health insurance benefits
• Fully remote position
• Unlimited PTO
• Office space to work and collaborate (optional)
• Fun corporate/holiday events
• Opportunity to travel
• Opportunity for growth within the company

Job Type: Full-time

Pay: $47,000.00 - $50,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off

Work Location: Remote