SEO (Search Engine Optimization) Specialist

Purpose

We are seeking a data-driven and creative SEO Specialist Freelancer. In this role, you will develop and implement strategies to improve online visibility, drive organic traffic, and enhance search engine rankings. The ideal candidate has a solid understanding of SEO best practices, a passion for staying ahead of trends, and a track record of achieving measurable results.

Hot Dish Advertising Core Values

Passionate about our clients, our team, and the work we produce.

Curious to learn more, improve skills, use new programs, open to change and test new creative solutions to help our clients achieve their goals.

Smarty Pants to challenge what has been done before and prove out a better solution that delivers results.

Playing to win to do what it takes to support the client. Lead, Follow or Get out of the way.

Respectful of everyone. Open minded to the needs of others and work to help improve along the way. Teaching and showing without judgment.

Fun and thrive off partnering with other high-energy team members and clients!

Essential Functions of the Job

Develop, execute, and monitor effective SEO strategies to achieve company objectives.

Conduct keyword research to identify opportunities and optimize content for search engines.

Perform on-page optimization, including meta tags, headers, internal linking, and schema markup.

Collaborate with content creators to produce SEO-friendly content that aligns with our brand voice and audience needs.

Modify website content, meta descriptions, headings, and HTML tags to incorporate targeted keywords and improve search engine understanding.

Analyze website technical issues like broken links, slow loading times, and mobile responsiveness to ensure proper search engine crawling and indexing.

Manage and execute technical SEO audits to identify and fix issues affecting crawlability, indexation, and site performance.

Build and monitor backlink strat