Senior Marketing Strategist

Tree Traction helps home service companies grow quickly with top-notch direct mail marketing and super effective tracking. We’re taking everything that makes online Meta ads great and bringing it to old-school direct mail (something this industry hasn’t seen in ages). We’re on the lookout for a Senior Marketing Strategist to take charge of our clients’ success: from the creative ideas and offers to testing what works and tracking the results.

Type

Full-time, W2 employee

Location

Remote (US) or Optional Hybrid in Lehi, Utah

Schedule

Flexible, but available 8-5pm Mon-Fri for internal/client meetings.

Reports to

our Head of Operations.

What you'll do day-to-day

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• Create direct mail that gets homeowners to respond: the copy, the offer and the design, in Canva or similar. Response is the goal, not pretty.
• Own results for every client: response rate, cost per lead, cost per booked job and ROI. Know the unit economics cold, like when a $3 handwritten piece beats a 60¢ saturation piece.
• Run A/B tests, especially in saturated markets where everyone mails the same letter.
• Add touchpoints beyond the mailer: SMS, ringless voicemail, follow-up mail and landing pages.
• Join calls with our biggest clients. Explain the strategy and hold your ground when they push back, even with their head of marketing.
• Train our Client Success team to think like marketers, with short videos for the team and for clients.
• Spec the dashboards and reports our tech team builds for you, and bring ideas to our own marketing team.
• Check in weekly with fulfillment so every order goes out right and on time.

What success looks like

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• By day 30: new creative templates approved and running, every client's creative out on time, and the brief for an A/B testing dashboard ready for our devs.
• By day 90: the dashboard is live, you have a plan to hit every KPI, and every CSA has passed your marketing training.
• By the end of year one:

+ 75% of clients at a cost per lead of $100 or less + 30% less revenue lost to clients who leave over results + New clients making back what they pay us 30% faster + 80%+ of new clients rating their first creative 4 or 5 out of 5 + At least 4 controlled tests a month, and a library of proven winners every new client launches on

You're a fit if you have

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• 18+ months at one company or client, managing $500K+ in creative direct-response ad spend
• $1M+ in lifetime ad spend managed
• Lead generation experience for US home service companies
• Specific examples of lowering cost per lead or improving a funnel, with the numbers
• Deep, daily AI use: you build and track campaigns, dashboards and research with it
• Strong people skills: confident on a client call, on video and on your feet

Nice to have

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• Direct mail experience
• Static ad design in Canva or similar
• AI content tools for images, video and landing pages, like Higgsfield

Probably not a fit if

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• Your experience is mostly brand marketing, like billboards and awareness campaigns.
• You've only run text ads, like Google Search.
• You've studied marketing more than you've run it.
• You want an exact/consistent 40-hour week. We move fast. Some weeks will run 50+ hours and some may have weird hours. It's a fast growing startup with forecasts to 3X in 5 months. What can you expect?
• You need to be fully offline after hours. We keep Slack on in case something breaks.

How we work

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• Proactive Ownership: you're in the data before anyone asks, and you tell the CSA your fix before the client has to ask.
• Relentlessly Resourceful: you use every tool and data source without waiting for permission.
• Never Satisfied: a winning campaign is just the next thing to beat.
• Think First: you automate the busywork and spend your time on strategy.
• Radically Transparent: you tell leadership (and big clients) the hard truth early, with a plan.
• Win Together: heads down on strategy, heads up for the team.

About Tree Traction

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• 220+ tree service companies served so far.
• We're the only company in the US that tracks direct mail street by street, with unique phone numbers.
• Bootstrapped to $6M ARR since 2023. Next: more home service niches.
• Small team that moves fast and builds with AI every day.

Benefits

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• Work from Anywhere in the US (& feel free to travel).
• Health allowance to spend on the plan you choose
• Monthly wellness benefit
• Home office allowance
• 12 Company Holidays & 3 weeks of paid leave a year

Next Steps

after you apply -----------------------------------

• Interview 1: screen with our Head of People.
• Interview 2: how you work, with our Head of People and our COO.

+ Work sample: specific example of our current marketing. How would you improve it? + Reference calls for finalists. * Interview 3: final, with our COO and our CEO. * Offer.

Everyone gets the same questions, scored the same way. We record interviews so the whole team hears you in your own words. Whenever we make a decision about your application, you'll hear from us within 3 days, yes or no.

*Tree Traction is an equal opportunity employer. Part of this process is an AI interview. If you'd rather talk to a person, tell us and we'll set it up. Need an accommodation to apply or interview? Email us at [email protected].*