Sr. Communications and Brand Manager

We are currently targeting talent in the states where IHQ has team members: Florida, Georgia, Illinois, Maryland, Ohio, South Carolina, Texas, and Washington, DC. If you are located elsewhere and interested in the role, we still encourage you to apply.

Position: Full-Time

Reports to: Executive Director

Work Location: Remote Eligible

FLSA Category: Exempt

Standard Schedule: Monday–Friday (some weekends and evenings required)

Travel: Up to 15%

#### About the Organization

Zeta Phi Beta Sorority, Incorporated (ΖΦΒ) was founded on January 16, 1920, at Howard University by five trailblazing women. The sorority is built on the principles of Scholarship, Service, Sisterhood, and Finer Womanhood. It is a historically Black sorority and a member of the National Pan-Hellenic Council. With over 125,000 initiated members and more than 900 chapters worldwide, the organization is known for its community-conscious, action-oriented programs, including Z-HOPE (Zetas Helping Other People Excel). 

#### Key Responsibilities

Team Leadership and Creative Oversight

• Supervise, coach, and develop the Lead Graphic Designer; set priorities, assign work, and conduct regular checkins and performance reviews.
• Launch and manage the Creative Partner Program, IHQ’s pool of vetted freelance creatives, including recruitment, vetting, onboarding, contracts, and project assignments.
• Own the project bidding process for the Creative Partner Program: scope and post opportunities, review bids and select partners, and manage awarded work from kickoff through final delivery.
• Build the program’s processes and standards, including brand training for partners, rates, quality review, and tracking partner performance and use.
• Manage the creative request intake, project tracking, and approval process so work is prioritized and delivered on time.
• Provide final review and approval of communications and creative materials before release.
• Analyze key performance indicators to assess team and project performance and recommend improvements to workflows, tools, and output.
• Develop and manage the budget for communications, creative, and brandrelated vendors and tools.
• Oversee the organization and storage of visual assets in the digital library.

#### Communications Strategy

• Develop and carry out an integrated communications plan aligned with the organization’s strategic priorities.
• Lead internal and external communications, including member announcements, newsletters, email campaigns, website content, press releases, and official statements.
• Develop internal communication strategies that keep IHQ staff informed, engaged, and aligned with organizational goals, and promote transparency across teams.
• Oversee the social media strategy, content calendar, and performance across official platforms.
• Serve as a communications and brand consultant for appointed and elected officers.
• Partner with the Executive Director and leadership on sensitive or timecritical communications and media inquiries.
• Partner with fundraising teams to develop donorfocused messaging and campaigns that inspire giving and longterm support.
• Establish and track metrics to measure the effectiveness of communications strategies and campaigns, and report results to leadership.
• Write, edit, and proofread communications to ensure accuracy, clarity, and a consistent organizational voice.

#### Member Engagement

• Develop strategies and campaigns that increase member engagement and participation across chapters, states, and regions.
• Lead communications and promotion for conventions, conferences, signature events, and programs such as ZHOPE.
• Collaborate with programming and partnerships teams to build integrated communications plans that amplify events, initiatives, partnerships, and member programs.
• Use analytics, surveys, and member feedback to measure engagement and refine strategy.
• Create toolkits, templates, and messaging guides that help chapter, state, and regional leaders communicate consistently.

#### Brand Management

• Serve as the steward of the organization’s Brand Style Guide, keeping standards current and ensuring compliance across all channels.
• Create educational opportunities for members and vendors to learn about brand standards and guidelines.
• Collaborate with stakeholders on brand violation procedures for members, chapters, states, regions, and vendors.
• Partner with the thirdparty licensing company to review processes, support vendor relations, and approve vendor artwork as necessary.
• Partner with committees and business partners, including MarCom, 1920 Marketplace, and vendors, to promote consistent brand standards.
• Collaborate with appointed and elected officers to establish brand identities for initiatives and events.
• Complete other duties as assigned.

#### Qualifications

• Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, Graphic Design, or a related field required; Master’s degree preferred.
• Minimum 7 years of progressive experience in communications, marketing, or brand management, including at least 3 years supervising staff or leading a creative team.
• Experience in a membership organization, association, nonprofit, or Greekletter organization preferred.
• Agency or inhouse creative team leadership experience a plus.
• Certification in project management, digital marketing, or public relations (e.g., PMP, APR) a plus.

#### Knowledge, Skills, Abilities

• Proven ability to lead, motivate, and develop a creative team while holding it to clear standards and deadlines.
• Excellent writing, editing, and storytelling skills, with the ability to adapt message and tone for different audiences.
• Strong understanding of brand management and design principles, with the ability to give clear, constructive creative feedback.
• Strategic thinker with a proven ability to develop and execute integrated communications strategies across multiple channels.
• Current knowledge of digital media trends, with the creativity to try new approaches and formats.
• Working knowledge of Adobe Creative Suite, social media management tools, and email marketing platforms.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, SharePoint, and Teams).
• Comfort using data and analytics to measure performance and guide decisions.
• Exceptional organizational, time management, and project management skills.
• Ability to manage multiple projects in a fastpaced, deadlinedriven environment.
• Excellent communication, interpersonal, and negotiation skills.
• Strong problemsolving and criticalthinking abilities.
• Competence in culturally respectful engagement with diverse members and communities.
• Proven ability to liaise professionally with elected and appointed officers, stakeholders, and volunteers.
• Demonstrated professionalism and discretion.

#### About the Team

Established in 1948 by the 12th International President and first Executive Secretary (now Executive Director), Lullelia Walker Harrison, the International Headquarters (IHQ) of Zeta Phi Beta Sorority, Incorporated was the first Black sorority to establish a national headquarters. The IHQ team works collaboratively to support the sorority's mission and ensure efficient and effective operations across its numerous chapters worldwide. Grounded in our core values, integrity, diversity, equity, inclusion, respect, collaboration, and accountability, the team serves as the neutral center of global operations. The team strives to be the catalyst for modern, innovative, reliable, and sustainable solutions that create effective business practices, enhance the member experience, and promote the global community impact of the organization.

As an organization founded by five, Black women, we acknowledge that BIPOC and woman-identifying candidates are less likely to apply to jobs unless they meet every requirement. Do not be deterred if your experience does not align perfectly with every qualification in the job posting.

The International Headquarters of Zeta Phi Beta Sorority, Incorporated works to include diversity among its workforce and does not discriminate in the selection of its employees based on factors including but not limited to race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability, income, marital status or other characteristics protected under federal law.

#### About Zeta Phi Beta Sorority Incorporated

Established in 1948 by the 12th International President and first Executive Secretary (now Executive Director), Lullelia Walker Harrison, the International Headquarters (IHQ) of Zeta Phi Beta Sorority, Incorporated was the first Black sorority to establish a national headquarters. The IHQ team works collaboratively to support the sorority's mission and ensure efficient and effective operations across its numerous chapters worldwide. Grounded in our core values, integrity, diversity, equity, inclusion, respect, collaboration, and accountability, the team serves as the neutral center of global operations. The team strives to be the catalyst for modern, innovative, reliable, and sustainable solutions that create effective business practices, enhance the member experience, and promote the global community impact of the organization.