Senior Marketing Coordinator

Company Overview

: Inet Inc (dba iParq) develops innovative cloud-based parking software for public-sector and government-adjacent organizations. This role is for a senior-level marketing professional who can create, execute, measure, and improve highly targeted campaigns that generate qualified leads and support a stronger pipeline.

This position works directly with a high-performing, fast-moving team. The ideal candidate brings sound judgment, fresh ideas, speed, precision, and a proven record of measurable results.

What You'll Do

• Develop and execute innovative, measurable marketing campaigns across email, digital advertising, content, SEO, social media, website, and targeted outreach.
• Build and maintain a consistent pipeline of qualified governmental and public-sector leads.
• Design campaigns that attract better-qualified prospects and strengthen opportunity conversion downstream.
• Research, build, organize, and refine targeted agency contact lists.
• Create compelling copy, campaign materials, and digital content tailored to public agencies and their decision-makers.
• Use current marketing, AI, analytics, CRM, and automation tools to move quickly, accurately, and efficiently.
• Track campaign performance, lead quality, opportunity conversion, and ROI; clearly report results and recommendations.
• Collaborate closely with company management, sales, product, design, and web-development resources.

What You Bring

• At least 10 years of demonstrated marketing experience, including ownership of campaigns from strategy through measurable results.
• Deep understanding of how government agencies, municipalities, public authorities, and similar organizations operate, evaluate vendors, make decisions, and complete purchases.
• Proven success generating high-quality leads that contribute to stronger opportunity conversion.
• Clear understanding that this role will be evaluated on both lead quality and downstream opportunity conversion.
• Demonstrated experience marketing business solutions to government and public-sector agencies; B2G experience is required, and general B2B experience alone is not sufficient. APPLICANTS - DO NOT apply if you do not have B2G Experience.
• Strong command of modern marketing tools, including AI-enabled workflows, marketing automation, analytics, CRM systems, email platforms, SEO, digital advertising, and content-production tools.
• Excellent writing, campaign-development, project-management, and analytical skills.
• Ability to independently prioritize work, meet deadlines, communicate clearly, and operate with precision.
• Parking, mobility, municipal technology, SaaS, or government-procurement experience is strongly preferred.

What You Must Provide

To be considered, please provide

• Resume or CV
• LinkedIn profile, if available
• Confirmation that the compensation range is acceptable
• Examples of campaigns personally led, including objectives, target agencies, strategy, execution, and measurable results; reasonable redactions are acceptable
• Examples of lead-generation results and related performance outcomes
• A brief description of the tools and systems used to plan, execute, track, and improve campaigns

Engagement Details

• Hours: Approximately 10-20 hours per week
• Work arrangement: Remote, independent contractor
• Schedule: Flexible, with dependable follow-through, proactive communication, and timely reporting expected
• Compensation: $28-$50 per hour, depending on documented experience, demonstrated results, and ability to independently manage high-value marketing work

Proof of ability to work for any employer in the United States will be required before an offer is made.

Join us as a Senior Marketing Coordinator if you're passionate about crafting innovative campaigns that make an impact! Bring your strategic mindset, creative flair, and enthusiasm for digital marketing to help us grow our brand presence globally while advancing your career in a vibrant environment dedicated to excellence.

Pay: $28.00 - $50.00 per hour

Expected hours: 15.0 – 25.0 per week

Work Location: Remote