Senior Manager, Product Marketing – CRM for Banking

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

The Role

Banking product marketing is a craft unto itself. The product portfolio runs deep, banking buyers are sophisticated, and every promise must stand up to operational, regulatory, and customer-experience scrutiny. This role demands someone who can hold two things at once: a deep command of product marketing and a genuine understanding of what keeps a Head of Banking Operations, Contact Center leader, or Line-of-Business COO up at night.

As Senior Manager of Product Marketing for CRM for Banking, you'll oversee the product marketing strategy for ServiceNow’s Banking CRM. You'll be the connective tissue between product teams and the market, translating a purpose-built banking operations platform into narratives that land with banking buyers, equipping sales to win, and ensuring every release cycle produces content and messaging that moves pipeline.

And you'll do all of it with an AI-first mindset. Not as a side experiment, as the way you work. The expectation is that AI is woven into how you research, write, launch, and enable, while still preserving the unique story of ServiceNow. You'll set the pace for what modern product marketing looks like inside ServiceNow.

What You'll Do

* Own the product narrative for CRM for Banking. Develop and maintai