Senior Manager, Influencer Marketing & Amplification Lead

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

About the Role:

ServiceNow is looking for someone who lives and breathes the creator economy across every platform that matters—someone who's genuinely, unapologetically terminally online and loves it. You're internet fluent in the truest sense: you understand platform dynamics, creator ecosystems, and what makes content resonate, whether it's on LinkedIn, TikTok, Instagram, YouTube, Meta, Substack, Reddit, X, or whatever platform is emerging next.

The B2B AI influencer space is crowded with generic thought leadership and surface-level positioning—we need to differentiate by building the influencer program that proves B2B can be just as creative, culturally relevant, and engaging as any consumer brand. We need someone who gets creators, understands what makes content work, and can translate that fluency into world-class programming.

This role will drive the strategy and execution of ServiceNow's global influencer program to increase awareness, credibility and relevance. You'll own our brand and audience buyer groups' influencer program while also steering an influencer center of excellence that spans the company—supporting cross-functional teams with their own influencer activations.

You'll define what "best-in-class" looks like and build the playbook th