Senior Manager of Social Media and Content Strategy

Job summary

FARE (Food Allergy Research and Education) is seeking a Senior Manager of Social Media and Content Strategy to join our organization and become an integral member of the Creative Services Team.

FARE’s mission is to improve the life and health of Americans with food allergies and provide hope for the promise of new treatments. Our team works to elevate the voice of the food allergy community and advance research, education, advocacy, awareness and engagement.

The Senior Manager of Social Media and Content Strategy leads FARE’s social media strategy and social-first content strategy, translating broader communications, campaign and program priorities into compelling platform-specific content. The role develops and executes social strategies across always-on engagement, integrated campaigns, program and impact updates, community engagement, peer-to-peer and fundraising initiatives, and other organizational priorities.

The Senior Manager of Social Media and Content Strategy identifies target audiences, sets clear objectives and builds effective social content strategies to grow and retain audiences, increase engagement and traffic, and support organizational goals. The role manages FARE’s online community through timely, relevant engagement and established response/escalation protocols, and uses social listening and performance data to identify emerging issues, opportunities and audience needs.

Essential Duties and Responsibilities

• Plan, design, implement and monitor social media marketing campaigns.
• Create, curate, and manage social media content, including text, audio, visual and multimedia formats.
• Develop and manage creator/influencer relationships and partnerships, with opportunities to expand influencer engagement in support of FARE’s awareness, community and fundraising goals.
• Engage users with prompt responses, organize competitions, ask questions, and cultivate relationships.
• Monitor social media trends, including developments in design, applications, strategy, and innovation to stay relevant and effective.
• Develop social strategies and plans that support FARE’s integrated marketing, communications, community engagement, program/impact, peer-to-peer and fundraising priorities.
• Design, implement, manage and optimize paid social campaigns in partnership with DSPA and initiative leads on strategy, including campaigns supporting donor-funded initiatives, audience acquisition, peer-to-peer engagement and other organizational priorities as budget allows.
• Track social media campaign performance and use data to test and optimize content, formats, timing, targeting and campaigns; translate results into actionable recommendations.
• Partner cross-functionally with Comms, DSPA, Development and program leads on integrated campaigns, and work with third-party collaborators on cross-promotional and partnership opportunities.
• Report key social KPIs and insights on a regular cadence, including audience growth, engagement, traffic/referrals, campaign performance and conversions where appropriate.
• Identify and execute audience engagement opportunities, including contests or other activations when strategically appropriate.

Required Knowledge, Skills and Abilities

A successful candidate will bring strong social media and content strategy experience, a demonstrated track record of measurable audience growth and engagement, excellent communication and community-management skills, and the ability to collaborate across functions and translate organizational priorities into effective social-first content and campaigns.

• Excellent communication skills
• Demonstrated understanding of social media platforms, their unique audiences and how to use them to maximize branding and marketing efforts
• Exceptional time management skills and interpersonal relations
• Experience with social media management, listening, analytics, creator/influencer and campaigns tools (e.g., Sprout or comparable platforms), with the ability to learn and evaluate new tools as platforms evolve

Education and Experience

• Bachelor's degree required (in Marketing a plus)
• 5-7 of relevant work experience in social media marketing or related role
• Proven knowledge of integrated marketing principles and experience applying them across social media and digital campaigns
• Strong understanding of social-first content strategy, audience development, testing and optimization

Employees are required to work in the McLean Office three times a week: Tuesday, Wednesday and Thursday.

Job Type: Full-time

Pay: $95,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: Hybrid remote in McLean, VA 22102