Senior Lifecycle Marketing Manager, Retention

### About The Role:

Little Spoon was founded on the belief that today's parents are different—equal parts more time-strapped and more food-savvy than ever. We set out to disrupt a century-old category with products and an experience that delivers on what the modern parent deserves.

Little Spoon is looking for a Senior Lifecycle Marketing Manager, Retention to own our retention lifecycle strategy across email, SMS, push, and in-app channels. This is a high-ownership, high-visibility cross-functional role. The person who steps into this role should walk into every cross-functional room as the clear retention expert with a deep understanding of the Little Spoon customer experience across every touchpoint—shaping what lifecycle does, why, and what it should do next.

This role requires someone who can independently drive programs from ideation through post-launch readout, communicate proactively across partners and leadership, and establish a strong, confident POV on what retention communications should look like at Little Spoon.

### What You'll Do:

Retention Program Strategy + Execution

• Set the strategy for Little Spoon's automated retention programs across email, SMS, push, and in-app, from the brief through to post-launch optimization
• Own programs end-to-end with no gaps: ideation, briefing, segmentation, Braze build, QA, launch, post-launch monitoring, and readout
• Drive a rigorous test-and-learn agenda tied to company-level retention metrics (order rate, skip behavior, churn, LTV)
• Be the person others consult on what's happening in the retention journey, fluent enough in every active program to answer questions on setup, audience, logic, and performance on the spot

Cross-functional Collaboration

• Serve as the lifecycle retention voice in cross-functional work streams, proactively shaping conversations, not waiting to be invited in
• Manage lifecycle timelines and blockers transpar