Senior Lifecycle Marketing Manager

About LawnStarter

LawnStarter is the largest on-demand marketplace for lawn care and outdoor services in the country, booking more than $150M a year. We run three brands — LawnStarter, Lawn Love, and Home Gnome — on a single shared platform, and we're expanding beyond lawn care into the rest of home services.

About Lifecycle Marketing at LawnStarter

Our customers come to us with a problem they want solved now: the lawn needs mowing. Many of them start a signup and then stop, and what we say to them in the minutes, days, and weeks that follow is lifecycle marketing's job. At our volume, a tenth of a percentage point is real money.

The program spans three brands and roughly 1,750 unique message templates going out to customers today. It was built to convert, and it does. We've already put AI to work inside it — every SMS reply a lead sends us now routes to an AI rather than a person, and that change moved the numbers. That is a starting point rather than a finished program, and improving on it is your job.

The Role

You'll own the end-to-end customer lifecycle marketing across LawnStarter, Lawn Love, and Home Gnome, driving quantifiable growth through customer acquisition, reactivation, and cross-sell expansion. Ownership encompasses the strategy, roadmap, copy, execution, and measurement of every message we send, along with the health of the transactional messages our customers depend on.

AI is central to how you'll do this. You'll decide where and how AI does the segmenting, the copywriting, and the campaign build, so that you produce more messages and return more revenue.

The AI Bar

One of our core values is AI or Extinction: every task, AI-first, no exceptions and no excuses. We mean that literally, and this is the role where we expect it to show most clearly.

How the work actually gets done here. Our messages get built by driving agentic AI against our internal repo. That means writing the skills and prompts that g