Senior Lifecycle Marketing Manager

Welcome to Destination Pet. We are One Pack- a united team working together to elevate the love and lives of pet families. Our pet-obsessed professionals create a connected care network of trustworthy partners who bring creative innovation every day. We are revolutionizing the pet industry. Join us!

We are looking to add a Senior Lifecycle Marketing Manager to our team!

LOCATION: Remote US

Travel: 15%

REPORTS TO: VP of Strategic Marketing & Growth

PAY: $140 K -$150K + 15% Bonus

Role Overview

The Senior Lifecycle Marketing Manager plays a critical role in driving customer retention, repeat visit frequency, and lifetime value across Destination Pet's portfolio through targeted, data-driven lifecycle campaigns. This role spans strategy and execution, working closely with Marketing, Operations, and Analytics to design, execute, and optimize customer communications across outbound channels. This position reports to Michelle McPherson, VP of Strategic Marketing & Growth.

CORE RESPONSIBILITES

Strategy & Planning

* Own end-to-end lifecycle marketing strategy across the customer journey (acquisition, onboarding, retention, win-back, cross-sell) * Develop and prioritize a testing roadmap across email, SMS, and push channels aligned to business goals (i.e. repeat visit frequency, multi-service cross-sell) * Translate broader marketing objectives into channel-specific and audience-specific campaign plans across a multi-brand, multi-location Segmentation & Audience Strategy

• Design and maintain customer segmentation frameworks (lifecycle stage, pet ownership status, tenure, product/plan enrollment, location/market density tier)
• Build and manage mutually exclusive test cohorts for A/B and multivariate testing, ensuring statistically sound sample sizing across markets of varying density
• Partner with data/analytics teams to define and refine audience models (i.e. new pet parent ident