Field Marketing Manager

Welcome to Destination Pet. We are One Pack- a united team working together to elevate the love and lives of pet families. Our pet-obsessed professionals create a connected care network of trustworthy partners who bring creative innovation every day. We are revolutionizing the pet industry. Join us!

The Field Marketing Manager is responsible for developing and executing localized marketing strategies to promote company brand awareness, drive new customer acquisition, and support the local marketing needs of assigned centers. This role involves working closely with the local Center Managers and business partners to tailor marketing initiatives to regional markets.We are looking to add an East Coast based Field Marketing Manager to our team!

LOCATION: Remote with more than 60% Travel

REPORTS TO

: Senior Field Marketing Manager

PAY

$70,000-$80,000 + 7.5% Bonus

CORE RESPONSIBILITES

Local Market Analysis

• Conduct market research
• Identify opportunities for growth
• Develop and execute marketing plans tailored to the regional market

Campaign Development

• Partner with the Creative team to design effective marketing materials
• Collaborate with the Marketing team to ensure alignment in overall brand strategy
• Design and implement marketing campaign

Event Planning and Execution

• Plan and coordinate local events, community engagement and promotional activities
• Manage logistics, budgets and execution
• Coordinate the promotion of local events and engagement via social media

Partnerships and Networking

• Build and maintain relationships with local partners, influencers and community organizations
• Leverage partnerships to enhance brand presence and drive new customer generation
• Regularly distribute marketing materials to local business partners

Budget Management

• Manage and allocate the regional marketing budget efficiently
• Track expenditures and ensure all activities are cost effective
• Work with Ce