Senior Growth Marketing Specialist

Description

The Senior Growth Marketing Specialist is a high-ownership individual contributor responsible for developing, coordinating, and optimizing integrated marketing campaigns that generate qualified leads, increase engagement, support event registrations, and contribute to new-business pipeline across the EMS|MC family of brands. This role is designed for an ambitious marketer who is ready to move beyond executing isolated tactics and take greater ownership of complete campaign strategies and results.

The ideal candidate has several years of hands-on experience with HubSpot or a comparable marketing automation platform and understands how email, web, paid media, social media, content, and events work together. This person will partner closely with the Marketing Operations Specialist to execute multi-channel campaigns. The Senior Growth Marketing Specialist will focus on campaign strategy, messaging, coordination, campaign activation, performance interpretation, and continuous improvement.

Major Responsibilities/Activities

Growth Campaign Strategy & Management

• Integrated Campaign Planning: Develop and manage integrated campaign plans for webinars, events, thought leadership, major content releases, and other business priorities.
• Campaign Brief Development: Define campaign objectives, target audiences, key messages, offers, channel mix, timelines, calls to action, and success measures.
• Omnichannel Coordination: Coordinate email, website, social media, paid media, content, event, and sales-enablement activities so each campaign operates as a connected program.
• Cross-Brand Alignment: Help organize and prioritize concurrent campaigns across multiple brands, subject-matter experts, and business priorities to reduce audience overlap and maximize impact.
• Campaign Ownership: Maintain campaign timelines, identify dependencies, follow up with contributors, and proactively address risks that could delay launc