Senior Director - Marketing & Engagement ACA

The Senior Director, Marketing & Engagement ACA is one of the most strategically consequential roles in GuideWell's Communications, Marketing & Customer Experience (CMX) department. Reporting to the VP, Enterprise Marketing & Acquisition, this leader carries a dual mandate: owning the strategy and execution of GuideWell's acquisition marketing program, and serving as the standing representative of the entire CMX department to GuideWell's Government ACA segment.

This second dimension of the role is not a coordination function — it is a strategic leadership responsibility. The Senior Director, Marketing & Engagement ACA is the person in the room when ACA segment leaders are working through their biggest business challenges. They are expected to listen with the full breadth of CMX in mind: understanding not just what marketing can do, but what communications, customer experience, brand, and insights can contribute to the solution. They bring that perspective to ACA segment conversations fluently, credibly, and proactively — and then return to CMX to mobilize the right subject matter experts, provide context and strategic direction, and ensure the department delivers as one integrated function.

This model requires a leader who is genuinely fluent across all CMX disciplines — not a generalist who knows a little about everything, but a senior practitioner who understands each function deeply enough to ask the right questions, frame the right problems, and give SMEs what they need to do their best work. It also requires someone who can operate in the language of the business: conversant in segment strategy, competitive dynamics, growth targets, and operational realities, and trusted by segment leaders as a true partner rather than a service provider.

In parallel, this leader directly leads the ACA Acquisition Strategy & Planning function and oversees Creative & Communications Development, Campaign Execution & Operations, and Sales and Local Market Suppo