SENIOR DIRECTOR, GROWTH MARKETING

We are seeking a Sr. Director, Growth Marketing who will be responsible for leading the strategy, development, and execution of performance-driven marketing initiatives that accelerate sales, transactions, customer acquisition, retention, frequency, and lifetime value for the Jack in the Box brand. This role is accountable for the Companys first-party (1P) digital strategy, loyalty program, CRM, third-party delivery business, and regional marketing efforts, ensuring each program is data-driven, commercially focused, and aligned with the brands growth objectives.

KEY DUTIES/RESPONSIBILITIES

*Growth Marketing Strategy & Leadership*

Develops and executes growth marketing strategies that drive customer acquisition, retention, frequency, profitability, and sales across first-party and third-party channels.

Identifies opportunities to accelerate sales and transaction growth through customer segmentation, personalization, lifecycle marketing, loyalty engagement, digital experiences, and local market activation.

Establishes objectives, KPIs, and measurement frameworks to evaluate performance and ensure initiatives deliver meaningful business impact.

Partners with Brand Marketing and Product Marketing teams to maximize the effectiveness of enterprise marketing campaigns, product launches, promotions, and customer engagement programs.

*First-Party Digital, Loyalty & CRM*

Leads the Company's 1P digital strategy, driving customer engagement across owned digital platforms and channels.

Oversees the loyalty ecosystem and roadmap to grow membership, increase retention, deepen engagement, and drive incremental sales.

Develops and manages CRM strategies, lifecycle programs, automated communications, and personalized marketing initiatives that increase customer lifetime value.

Uses customer, loyalty, and transaction data to generate insights, optimize customer experiences, and improve program performance.

Partners with internal and