Paid Media Strategist

Role description

Job Title : Paid Media Strategist

Location

Edison, NJ (Remote) - 50% travel required

Job Description

What You’ll Do

* As a Paid Media Strategist at LTM Interactive you will lead the development and execution of datadriven audiencefocused media strategies across programmatic search social and emerging digital channels You will collaborate with global teams to manage multimilliondollar budgets optimize campaign performance and deliver measurable business outcomes for clients You will also play a key role in transitioning and scaling inhouse media operations standardizing workflows and driving personalization at scale through advanced analytics and marketing technologies

What Success Looks Like

• Delivered improvements in campaign efficiency ROI and engagement through strategic media planning and optimization
• Successfully transitioned media operations from agencies to inhouse teams managing global execution across regions
• Enabled personalization at scale using platforms like The Trade Desk DV360 SA360 etc
• Established scalable frameworks and reporting systems using tools such as Qlik Sense SFMC Datorama or Google Analytics
• Consistently exceeded client KPIs and contributed to longterm digital marketing transformation initiatives

What You Bring to the Table

• 5-7 years of experience in digital media strategy programmatic advertising and audience targeting
• Deep expertise in DMPs CDPs Clean Rooms DSPs and crosschannel media platforms
• Proven leadership in managing global teams and multimilliondollar media budgets
• Strong analytical skills with experience in attribution modeling campaign measurement and optimization
• Certifications in Google Facebook or Microsoft digital marketing platforms
• Educational background in Marketing Innovation and Design Thinking from recognized institutions

The LTM Advantage

At LTM Interactive we empower our consultants to drive AIled innovation and transformation across the digital marketing landscape Youll work with a global team of experts access cuttingedge tools and platforms and help shape the future of customer engagement for CMOs at leading brands Join us to make an impact at scalestrategically creatively and operationally

Skills

Mandatory Skills

HTML/HTML5

Good to Have Skills

Paid Media - Facebook, Paid Media - Instagram

Other details

Variable Compensation: This position includes a bonus or variable payout component based on individual and organizational performance. Actual compensation within the range will be dependent upon the individual's skills, experience, performance and internal equity.

Benefits/perks listed below may vary depending on the nature of your employment with LTIMindtree (“LTIM”):

Benefits and Perks

• Comprehensive Medical Plan Covering Medical, Dental, Vision
• Short Term and Long-Term Disability Coverage
• 401(k) Plan with Company match
• Life Insurance
• Vacation Time, Sick Leave, Paid Holidays
• Paid Paternity and Maternity Leave

The range displayed on each job posting reflects the minimum and maximum salary target for the position across all US locations. Within the range, individual pay is determined by work location and job level and additional factors including job-related skills, experience, and relevant education or training. Depending on the position offered, other forms of compensation may be provided as part of overall compensation like an annual performance-based bonus, sales incentive pay and other forms of bonus or variable compensation.

Disclaimer

: The compensation and benefits information provided herein is accurate as of the date of this posting. LTIMindtree is an equal opportunity employer that is committed to diversity in the workplace. Our employment decisions are made without regard to race, color, creed, religion, sex (including pregnancy, childbirth or related medical conditions), gender identity or expression, national origin, ancestry, age, family-care status, veteran status, marital status, civil union status, domestic partnership status, military service, handicap or disability or history of handicap or disability, genetic information, atypical hereditary cellular or blood trait, union affiliation, affectional or sexual orientation or preference, or any other characteristic protected by applicable federal, state, or local law, except where such considerations are bona fide occupational qualifications permitted by law. Benefits

Compensation range: $130,000.00 to $170,000.00 per year

About LTM

LTM is an AI-centric global technology services company and the Business Creativity partner to the world’s largest and most disruptive enterprises. We bring human insights and intelligent systems together to help clients create greater value at the intersection of technology and domain expertise. Our capabilities span integrated operations, transformation, and business AI — enabling new ways of working, new productivity paradigms, and new roads to value. Together with over 87,000 employees across 40 countries and our global network of partners, LTM — a Larsen & Toubro company — owns business outcomes for our clients, helping them not just outperform the market, but to Outcreate it. Please also note that neither LTM nor any of its authorized recruitment agencies/partners charge any candidate registration fee or any other fees from talent (candidates) towards appearing for an interview or securing employment/internship. Candidates shall be solely responsible for verifying the credentials of any agency/consultant that claims to be working with LTM for recruitment. Please note that anyone who relies on the representations made by fraudulent employment agencies does so at their own risk, and LTM disclaims any liability in case of loss or damage suffered as a consequence of the same. Recruitment Fraud Alert - https://www.ltm.com/careers/recruitment-fraud-alert