Sales Enablement Marketing Manager

Sales Enablement Marketing Manager

| 100% Remote (WFH) Opportunity

General Summary

We are seeking a motivated and experienced Sales Enablement Marketing Manager to join our team. The Sales Enablement Marketing Manager will be a liaison between the Marketing and Sales departments, responsible for developing, executing and scaling marketing campaigns that support our Sales Team in their business and revenue goals.

Essential Duties and Responsibilities

• Act as a strategic advisor and sounding board for Sales and Marketing stakeholders, providing valuable insights and feedback from the field.
• Present innovative ideas and recommendations to Sales and Marketing teams to support our business goals and enhance our competitive advantage.
• Serve as a brand guidelines and content expert, overseeing the development and management of sales assets such as presentation decks, landing pages, flyers, etc.
• Coordination and event planning for field sales events including agent engagement and tradeshows/conferences
• Ownership of promotional item vendor management and corresponding promotional item inventory website
• Lead change management planning and communication efforts to support the implementation of new marketing programs and initiatives.
• Provide ongoing training, support, and guidance to Sales Team members to ensure alignment with marketing strategies and goals.
• Analyze campaign performance, develop optimizations, and make recommendations for campaign improvement.
• Other duties as assigned.

Background and Experience/Expertise

• 5+ years of experience in B2B marketing experience, with a focus on sales enablement or demand generation.
• Insurance industry experience is preferred.
• Ability to clearly understand and communicate KPIs.
• Strong verbal and written communication skills.
• Attention to detail and accurate reporting.
• Proven quantitative and analytical skills.

Education

* Bachelor's degree in Business, Marketing or another