Field Marketing Manager | Enterprise Segment (US East & South)

We are seeking a dynamic, GTM-driven, and results-oriented Field Marketing Manager to develop, lead, and execute strategic integrated marketing plans, programs, and account-based campaigns targeted at Enterprise accounts across the East Coast region.

This role requires hands-on regional and field marketing expertise coupled with a deep understanding of go-to-market motions, account dynamics, and the broader market landscape. You will serve as the primary field marketing lead for your territory, driving alignment with sales and partners, and ensuring that programs directly impact pipeline generation, awareness, engagement, and account growth across both new logos and existing customers.

As an Americas Field Marketing Manager – Enterprise Segment (US East & South ) you will be a critical link between our global marketing initiatives and the on-the-ground sales and partner efforts.

Key Responsibilities

• Develop and execute strategic integrated marketing and account-based plans aligned with regional sales priorities for your segment that build and generate pipeline through a holistic marketing go-to-market approach.
• Act as a strategic partner to regional sales leadership, building relationships and serving as a trusted marketing and business advisor.
• Regularly track, analyze, and report on marketing activities, programs, and pipeline performance to sales and marketing leadership, providing insights and recommendations for optimization.
• Plan and manage regional activities including first party and third-party events, industry conferences, tradeshows, webinars, executive roundtables, and workshops.
• Develop and drive customized account-based regional marketing campaigns for key strategic accounts, leveraging data, insights, and buyer personas to deliver tailored engagement.
• Collaborate with product marketing, demand generation, campaigns, and partner teams to define target accounts, buyer personas, messaging, and campaign act