Sales & Marketing Director

Director of Sales and Marketing

Position Overview

Big O' Smokehouse

is seeking a dynamic, strategic, and results-driven Director of Sales and Marketing to join our leadership team. Operating in a hybrid work environment (In-House & Remote), this pivotal role reports directly to the Visionary/Integrator and is charged with building a high-performing sales and marketing engine, connecting with key industry "movers and shakers," and scaling company revenues by 3x within 2 years.

The ideal candidate blends high-level strategic planning with hands-on operational leadership—overseeing brand strategy, key account acquisition, product development collaboration, and cross-functional management across inside sales, field sales, and delivery operations.

Position Details & Compensation

• Department: Leadership
• Employment Type: Full-Time, Salaried (Hybrid: In-House & Remote)
• Compensation Range: $100,00 - $150,000 / year
• Reports To: Visionary / Integrator
• Supervises: Sales Managers, Marketing Coordinators, Inside & Outside Sales Teams, Delivery Drivers
• On-Site Requirement: Minimum of 1 day per week on-site at Big O' Smokehouse for weekly L-10 and key in-person leadership meetings

Essential Functions & ResponsibilitiesStrategic Growth & Vision Execution

• Establish sales targets, revenue goals, and marketing objectives to drive consistent growth and hit the goal of tripling revenue within 2 years.
• Define, execute, and manage overarching sales and marketing strategies, forecasts, and operating budgets.
• Conduct ongoing market analysis, monitor customer needs, and review competitive intelligence to identify industry trends and growth opportunities.
• Partner directly with the product development team to bring innovative smoked fish products and marketing collateral to target markets.
• Embody and promote the mission, vision, and core values of Big O’ Smokehouse.

Key Account & Client Relationship Management

• Leverage industry expertise and networks to engage with key industry figures, distributors, and strategic partners.
• Drive new business acquisition by actively pursuing, negotiating, and closing high-value key accounts.
• Direct key account management, ensuring client retention, hosting strategic meetings, attending trade shows, and managing major client inquiries.

Team Leadership & Operational Management

Build, direct, and mentor high-performing sales, marketing, and operational support teams

• Outside Sales: Lead field sales managers and representatives, establish clear KPIs and performance metrics, and conduct ongoing sales training.
• Inside Sales & Support: Oversee order processing, route planning, product sample inventory management, system reporting, and document maintenance.
• Delivery Operations: Direct driver training and operational coordination to guarantee seamless product delivery and client satisfaction.

Integrated Marketing & Brand Strategy

• Oversee integrated marketing campaigns across multiple digital and traditional channels to increase brand awareness and client acquisition.
• Oversee campaign execution, brand collateral creation, and public relations initiatives.
• Track marketing metrics and analyze ROI to optimize budget allocation against sales objectives.

Position Qualifications

• Education: Bachelor's degree in Business Administration, Marketing, or a related field.
• Experience: Minimum 8 years of progressive sales experience, with at least 3 years in a direct leadership role.
• Industry Experience: Strong familiarity with the food industry and/or Consumer Packaged Goods (CPG) is required.
• Skills & Competencies:
• Proven track record of driving rapid revenue growth and delivering financial goals.
• Thorough mastery of modern sales and marketing principles, digital strategies, and channel execution.
• Exceptional leadership, communication, negotiation, and team-building skills.
• High analytical capacity with experience managing sales/marketing budgets and operational workflows.
• Travel Requirements:
• Willingness to travel as needed for client meetings, industry events, and trade shows (typically 2–5 days per month).

Pay: $100,000.00 - $150,000.00 per year

Benefits

• 401(k)
• Employee discount
• Paid time off

Work Location: Hybrid remote in Caledonia, MI 49316