Retention Marketing Manager

At Burton, we are a purpose-led brand rooted in snowboarding and the outdoors. We fight for the future of our people, planet, and sport. We aim to maximize our positive social impact and minimize our negative environmental impact while delivering high-quality performance products.

As a global leader in snowboarding, we’re committed to diversity, equity, and inclusion for the long-term health of our company, sport, and community. Through these efforts, we aim to make snowboarding and the outdoors accessible to all.

The Breakdown

The Retention Marketing Manager is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing, SMS, CRM, and other customer lifecycle strategies, with an additional emphasis on supporting Burton’s loyalty program.

The ideal candidate will have a strong background in strategy, automation, segmentation, personalization, content, and data-driven campaign optimization while having a passion for authentic, engaging storytelling through email and SMS marketing. This role is responsible for developing and executing retention strategies that enhance customer lifetime value (LTV), reduce churn, and create meaningful, long-term customer connections. You will also work cross-functionally with your peers across the Digital Marketing team to drive lead generation and grow our customer email and SMS databases within your region.

This position ideally sits in our Burlington, Vermont HQ offices, however, we are open to considering strong remote candidates.

What You Get to Do

• Develop and execute targeted email, SMS, and CRM campaigns to engage, retain, and reactivate customers.
• Own email automation workflows, including welcome series, abandoned cart flows, post-purchase sequences, re-engagement campaigns, and more as well as any category (i.e. Anon, Hardgoods, Softgoods) or product spec