Referral & Lifecycle Marketing Lead, Capital One Shopping (Remote-Eligible)

Referral & Lifecycle Marketing Lead, Capital One Shopping (Remote-Eligible) Capital One Shopping is an industry-leading consumer technology business that is changing the way people buy and save online. The team operates with extreme focus to accelerate growth of the Shopping business, find best-in-market savings for shoppers, and create unique value for our merchant partners.

Technology and a rapid test-and-learn methodology are applied to nearly all of our business challenges. The team has a flat organizational structure that emphasizes clear ownership, small teams, and leverage through technology.

We are seeking a Business Director to join our team and own product-led growth and lifestyle marketing. This Business Director will have a demonstrated interest and aptitude for AI. While formal on-the-job experience with AI is a plus, we highly value candidates who have proactively incorporated AI into their personal projects, explored AI-driven development environments (e.g., Cursor, GitHub Copilot), or built automations using AI agents. Show us how you've used AI to learn, build, and solve problems beyond basic text generation.

Summary

As the Director of Referral & Lifecycle Marketing, you will own the end-to-end strategy for keeping users engaged, increasing lifetime value, and driving profitable, product-led growth. You will serve as the financial and analytical strategist behind our product-led growth initiatives. Immediately upon joining, a top priority will be recruiting, hiring, and leading a high-performing growth team.

What You'll Focus On

• Product-Led Growth: Partner closely with the Product team to shape seamless user experiences, that held drive growth and long-term engagement
• P&L & Economic Ownership:Own the numbers, opportunity sizing, and offer economics to ensure all efforts drive measurable, profitable growth.
• Team Building & Leadership: Recruit, hire, and mentor a team fr