Senior Specialist, Email Marketing Operations

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

Summary

The Senior Specialist, Email Marketing Operations supports the execution of client marketing campaigns within Advertising Operations, with primary responsibility for eBlast development, audience segmentation, deployment, quality assurance, and performance reporting. The role applies advanced marketing automation expertise to ensure campaigns are delivered accurately, on time, and in accordance with contractual commitments, SHRM standards, and applicable legal requirements, serving as a day-to-day point of contact for assigned partners and ensuring seamless execution of partnership initiatives.

Responsibilities

• Execute marketing plans for Brand Partnership campaigns, including eBlasts, events, webinar promotions, and executive positioning, in alignment with established strategy, business priorities, and contractual commitments. Manage audience segmentation, targeting, and deployment for partner campaigns in Marketo, including advanced filters to prevent audience fatigue and maintain high engagement rates.
• Serve as the day-to-day campaign execution contact, coordinating with Advertising, Sales, Product, and Events teams to support timely, client-focused delivery. Ensure all campaigns adhere to legal and industry best practices, including CAN-SPAM compliance.
• Craft partner emails in Marketo with attention to SHRM branding, tone, and engagement best practices.
• Performance Optimization: Monitoring campaign performance, prepare reports, and recommend enhancements to improve future campaign effectiveness. Conduc